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Mark A. — Mid-Level Google Ads Performance Architect from Philippines

Mark A.

Mid-Level Google Ads Performance Architect

Philippines 6+ years
Open to offersNew to Platform
Languages
English
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About

Mark Anthony B. is a Strategic Digital Marketing Professional specializing in the Google Ads ecosystem, with hands-on experience as a Google Ads Performance Architect from April 2023 to the present. He focuses on data-driven optimization for B2B clients, leveraging advanced Google Analytics, Google Tag Manager, and ROI-focused strategies to maximize profitability and scale growth. Mark has a strong background in supporting the travel and payments industries, having managed complex booking processes, handled Sabre Airline Solutions and Amadeus Ticketing Platform, and processed card-related requests with Worldpay and Virgin Australia. In addition, he is a dedicated technical expert within the Google Workspace Individual domain, providing technical solutions for solopreneurs and small business owners to ensure seamless digital operations. Mark's proven track record includes boosting underperforming ad accounts, exceeding efficiency benchmarks, and receiving awards such as Employee of the Year and Top Agent for Virgin Australia.

Experience

  • Google Ads Performance Architect

    null · 2023 — Present
    Focus on enhancing client profitability through data-driven optimization techniques. Serve as a strategic consultant, revitalizing underperforming accounts into revenue-generating assets by utilizing machine learning, precision targeting, and ROI-centered bidding strategies.

  • Customer Support Specialist

    Sitel Puerto Princesa, Palawan · 2019 — 2023
    Processed payments and handled card-related inquiries, including replacements, reporting lost or stolen cards, issuing travel notifications, and managing the freezing, cancellation, or activation of credit cards.

  • Customer Service Representative

    Sitel Puerto Princesa, Palawan · 2017 — 2019
    Handled flight bookings, cancellations, and modifications. Managed refund requests while providing guidance on airport regulations.

  • Technical Expert

    Google Workspace Individual
    Specialize in resolving technical issues within the Google Workspace ecosystem for solopreneurs and small business owners. Address complex problems related to premium features such as appointment scheduling, eSignatures, and mail merge, ensuring operational continuity without downtime.

Skills & Expertise

Digital MarketingGoogle AdsTechnical Support SpecialistCustomer Service

Education

  • Bachelor of Science Major in Tourism (Undergrad)
    Palawan State University · 2007 — 2010

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