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Mart R. — Mid-Level Digital Marketing Specialist from Philippines

Mart R.

Mid-Level Digital Marketing Specialist

Philippines 1-2 years
Open to offersNew to Platform
Languages
EnglishTagalog
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About

Mart Ryan D. is an experienced Google Ads Manager with a background in campaign setup, management, and optimization for diverse business sectors, including dental services, real estate, home renovation, e-commerce, and insurance. With a BS in Mechanical Engineering from MATS College of Technology, Mart Ryan D. has combined technical proficiency with business-focused expertise, demonstrated by successfully building Search, Display, Video, Shopping, and Performance Max campaigns. He has managed keyword research and analysis, implemented conversion tracking using Google Analytics and Tag Manager, and overseen bid and budget optimization for maximizing campaign ROAS. In addition to his advertising work, Mart Ryan D. is versed in competitor analysis, administrative tasks, Canva-based graphics creation, and documentation, delivering tailored solutions that align with specific industry goals.

Experience

  • Google Ads Manager

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    Established Google Ads accounts from scratch, conducting in-depth research to align campaign strategies with business objectives and target audiences. Identified high-performing keywords and implemented negative keywords to improve ad relevancy. Created compelling ad copy and developed creative assets for various ad formats, tracking conversions through Google Analytics and Google Tag Manager. Managed and optimized campaign performance by adjusting bids, budgets, and targeting, engaging in A/B testing to refine ad effectiveness.

  • Senior Crew

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    Maintained effective communication between kitchen staff, management, and serving staff, ensuring customer concerns were addressed promptly. Conducted daily inventory, managed food ordering, and upheld sanitation and quality control standards. Assisted in preparing quarterly profit and loss statements and supported team motivation through training and incentive plans.

Skills & Expertise

Digital MarketingPPC Advertising Google Ads

Education

  • BS IN MECHANICAL ENGINEERING
    MATS COLLEGE OF TECHNOLOGY · 2020 — 2024

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