Marta R.
Senior Digital Assets Ecosystem Growth Leader
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Marta R. is a seasoned leader in ecosystem growth and institutional adoption within the digital assets and financial infrastructure sectors. With 20 years of experience, she has effectively built and scaled fintech, blockchain, and SaaS platforms across Europe. As the founder of Venturebloxx, she has created a European intelligence platform that focuses on stablecoins, tokenized assets, and next-generation financial market infrastructure, connecting stakeholders across payments, custody, and capital markets. Her expertise lies in driving the adoption of digital asset infrastructure through activities such as tokenization and stablecoin payments, and she has orchestrated strategic partnerships across banks, PSPs, fintechs, and financial institutions. Marta's role at IOTA Foundation involved leading ecosystem growth to achieve a $100M total value locked in six months, while her tenure as Chief Marketing Officer at Alterscope and Mizar focused on commercialisation strategies and partnerships within the DeFi landscape. She is multilingual, fluent in English, Dutch, Spanish, and Hungarian, with conversational proficiency in French.
Experience
Ecosystem Growth Lead (L1 / L2)
IOTA Foundation · 2024 — 2024Directed ecosystem growth, startup engagement, and partnerships for IOTA's L1 and L2 blockchain networks. Supported the sourcing, evaluation, and onboarding of startups, collaborating with founders through the ideation to deployment process. Contributed to ecosystem expansion and the development of real-world use cases, particularly in trade finance and tokenized asset workflows. Built partnerships with DeFi protocols, wallets, and infrastructure providers while working with stakeholders to enhance builder adoption and network utilization. Represented the ecosystem at industry events, enhancing market positioning.Chief Marketing Officer
Alterscope (Solity Network) · 2023 — 2024Oversaw go-to-market and commercialization efforts for a B2B SaaS risk intelligence platform providing on-chain analytics. Supported pilot deployments with funds and protocols, building partnerships with various stakeholders in the DeFi and institutional space. Contributed to fundraising strategies and engaged with investors, positioning the product within the risk and compliance layers of digital asset infrastructure.Founder
Venturebloxx · 2023 — PresentEstablished and lead a European research platform focused on on-chain financial infrastructure, stablecoins, and tokenized assets. Produce institutional-grade research utilized by banks, PSPs, fintechs, and infrastructure providers to evaluate digital assets, stablecoin settlement, and on-chain capital markets infrastructure. Organize executive events across major European cities, connecting financial institutions, VCs, founders, and infrastructure providers. Maintain a pan-European network within banking and payments associations. Actively engage with VCs and early-stage founders to identify promising startups in financial infrastructure. Facilitate strategic partnerships and pilot opportunities between startups and institutional players while translating complex infrastructure into use cases across various workflows.Chief Marketing Officer
Mizar · 2022 — 2023Developed the global growth strategy for an automated DeFi trading platform ahead of its token launch. Assisted in preparing for fundraising and creating narratives for investors while fostering partnerships with exchanges and infrastructure providers. Led initiatives to acquire users in retail and B2B segments.VP Business Development Europe
Oktium · 2021 — 2022Launched and expanded European operations for a B2B SaaS company specializing in API management. Built strategic partnerships through various networks and designed go-to-market strategies focused on enterprise clients within the region.
Skills & Expertise
Education
- Bachelor of Arts — Spanish Language & LiteratureUniversity of Granada