Martina K.
Mid-Level Marketing and Communications Analyst
Open to offersNew to PlatformAbout
Martina K. is a highly skilled professional currently serving as a Marketing & Comms Analyst at Feed, where she manages client relationships with a focus on retention and business growth. She possesses extensive experience in luxury brand marketing, having interned with Prestige Brands at Puig, working with marques such as Carolina Herrera and Nina Ricci. During her tenure from June 2023 to December 2024, she developed campaigns leveraging Media and Influencer Marketing and optimized KPIs using tools like Circana. Her responsibilities included collaborating with media agencies, creators, and coordinating product launches. Prior experience as a Communication & Client Service Leader in real estate honed her ability to craft strategic content and manage internal and external communications. Along with her formal education in Communications and Public Relations from UADE, Martina's proficiency in bilingual communication and client-focused strategy enhances her ability to drive project success.
Experience
Marketing & Communications Analyst
Feed · 2025 — PresentOversaw and strengthened client relationships, focusing on retention and business growth. Tracked the customer journey and worked on enhancing the customer experience. Identified improvement opportunities, upselling, and cross-selling in collaboration with internal teams. Executed the annual action plan at sales points in partnership with clients and agencies. Analyzed results and prepared reports to ensure alignment with the strategic plan. Organized corporate events, including proposals, logistics, and on-site follow-up. Managed campaign reporting and press and social media clipping.Marketing & PR Intern
Prestige Brands en Puig · 2023 — 2024Developed and implemented Media and Influencer Marketing campaigns. Provided support for luxury brand product launches and 360° projects. Monitored, analyzed, and optimized media, PR, and commercial performance KPIs using tools such as Circana. Coordinated efforts with media agencies, press, influencers, design, and brand activations. Wrote press releases, copies, and communication materials.Communication and Customer Support Manager
Real Estate · 2021 — 2023Managed internal and external communications, content creation, press releases, and administrative tasks.PR Trainee
Ninch · 2023 — 2023Assisted in public relations tasks within the organization.
Skills & Expertise
Education
- Bachelor of Communication SciencesUADE · 2021 — 2025
- Bachelor of Public Relations and Institutional RelationsUADE · 2021 — 2025
- Bilingual High School DiplomaColegio Tarbut · 2016 — 2020
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