MARTINA S.
Mid-Level Marketing Manager
Open to offersNew to PlatformPortfolios
About
Martina B. is an experienced marketing professional based in Quezon City, Metro Manila, skilled in managing comprehensive marketing operations for logistics, creative, and corporate service industries. As a Marketing Executive at XCO PTE LTD, she led company-wide strategies, directing multi-channel campaigns and managing resources and vendor relations to deliver maximum ROI. Previously, she served as Marketing and Operations Officer at INT Logistics and Manpower, developing and executing marketing plans, coordinating content production, and monitoring market trends. At Growth Creatives Studio, Martina acted as Project Manager, driving on-time, on-budget delivery of marketing projects while aligning teamwork with clients’ brand objectives. Her demonstrated expertise includes campaign management, data analysis, brand development, and project management, all backed by analytical rigor developed through studies in Political Science and Food Technology at the University of Santo Tomas.
Experience
Marketing Executive
XCO PTE LTD · 2024 — 2025Developed the overall marketing strategy in line with the business objectives. Coordinated campaigns across various platforms to promote brand growth and increase market visibility. Managed budgets, resources, and vendor partnerships to ensure a high return on investment. Oversaw team dynamics, offering guidance while promoting collaboration. Evaluated market trends and campaign outcomes to optimize future marketing initiatives.Marketing and Operations Officer
INT Logistics and Manpower · 2023 — 2024Crafted and implemented marketing strategies aimed at increasing brand awareness and consumer engagement. Oversaw content creation and managed campaigns across digital, print, and event platforms. Collaborated with internal teams and external partners to achieve project objectives. Analyzed market trends and competitor movements to refine marketing strategies. Assessed and tracked campaign performance for ongoing enhancement.Project Manager
Growth Creatives Studio · 2019 — 2022Directed marketing campaigns from start to finish, ensuring timely project delivery within budget constraints. Coordinated cross-functional teams to maintain alignment with the brand strategy and client objectives. Managed timelines, budgets, and vendor contracts to enhance operational efficiency. Monitored campaign performance and offered data-driven insights for improvement. Improved productivity by streamlining workflows.
Skills & Expertise
Education
- Political ScienceUniversity of Santo Tomas · 2020 — 2025
- Food TechnologyUniversity of Santo Tomas · 2020 — 2025
- High SchoolMiriam College · 2018 — 2020
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