Martyn A.
Mid-Level Content and SEO Strategist
Open to offersNew to PlatformAbout
Martyn A. is a seasoned business consultant and content strategist based in Somerset West, South Africa. With extensive experience at Outline Consultants since 2017, he has supported companies and entrepreneurs by developing comprehensive business plans and investment strategies. His services extend to creating SEO-optimized digital content, including blogs and social media campaigns, and advising on market strategies like Google Ads. As a freelance content creator on platforms such as YouTube, Martyn manages channels and leverages tools like VidIQ to enhance video performance. At Vertigo Recruitment, he performed crucial tasks such as extracting job specifications, analyzing job sites, and vetting candidates for senior recruiters. Martyn co-owns the Learned Bear Group in London, focusing on affiliate marketing and SEO content creation. With a BA in English Literature & Creative Writing from the University of Northumbria, he has an impressive background in copywriting, SEO, and content writing. Previously, as Operations Lead at the Southern Cape Tea Company, he played a pivotal role in their international market expansion. Martyn's diverse expertise in business development and creative content positions him as a versatile professional in the digital and consulting spheres.
Experience
RECRUITMENT ASSOCIATE
Vertigo Recruitment · 2023 — 2025Reviewed job specifications to extract key information and analyzed LinkedIn and other job platforms to identify potential candidates. Posted job openings on LinkedIn and screened candidates. Compiled lists of suitable candidates along with rationale to aid senior recruiters in the selection process.YOUTUBE CONTENT CREATOR
Freelance · 2023 — PresentOwned and managed the Harmony Heights YouTube channel and contributed to Five-On-It Reviews. Initiated the development of a new channel called the Human Thread. Applied basic video editing tools and utilized analysis tools like VidIQ. Ensured original content was uploaded in accordance with YouTube's guidelines by incorporating relevant tags and other SEO features.BUSINESS OWNER
Outline Copy · 2021 — 2022Operated a business specializing in copywriting services.CO-DIRECTOR
Breaking Bread Community Development · 2016 — 2022Undertook administrative tasks, communications, fundraising, and profile building. Engaged in networking and attended meetings while overseeing content creation and copywriting responsibilities.FREELANCE WRITER
Outline Creative Consultation · 2017 — 2021Produced SEO content articles and managed social media platforms while engaging in web copywriting. Conducted proofreading and provided editorial services along with consultation for SMEs.CONSULTANT & CONTENT STRATEGIST
Outline Consultants · 2017 — PresentProvided general business consultancy to assist companies and entrepreneurs in achieving specific goals, including creating business plans and marketing strategies. Developed digital content such as SEO blogs and social media posts. Crafted copy for advertising campaigns and advised on effective market strategies, including Google Ads.OPERATIONS LEAD
Southern Cape Tea Company · 2014 — 2017Handled administrative tasks and communications, managed stock and quality control processes. Oversaw import/export operations and documentation as well as business development and staff training. Contributed to copywriting and led social media efforts.CONTENT WRITER
Self-Employed · 2009 — 2016Created SEO content articles, managed social media accounts, and performed web copywriting. Conducted proofreading and editorial tasks while offering business consultation services.
Skills & Expertise
Education
- BA Double Hons, English Literature & Creative WritingUniversity of Northumbria at Newcastle · — — 2012
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