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Marwa — Mid-Level Digital Marketing Content Specialist from Egypt

Marwa

Mid-Level Digital Marketing Content Specialist

Egypt 3-6 years
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About

Marwa A. is a certified Digital Marketing and Screenwriting Professional based in Cairo, Egypt, with experience specializing in digital strategy, narrative development, and B2C content. She has executed comprehensive market research and competitor analysis for client positioning in the e-commerce sector, managed targeted SEO/AEO optimization, and overseen cross-channel content marketing campaigns to maximize ROI. Marwa utilizes advanced AI tools for high-volume creative generation and has crafted high-converting ads and engaging video assets using platforms like Filmora and CapCut. Her work includes managing content in WordPress and leveraging data analysis with GA4 and Ahrefs to increase web traffic and engagement. With training in screenwriting, she delivers structural and creative narrative content for cinematic and televisual projects, fully integrating analytical and creative approaches within marketing and media environments.

Experience

  • Freelance Content and Copywriter

    Freelancer
    Directed B2C market research and competitor analysis to uncover market gaps and shape client strategies. Crafted market plans and content strategies focused on optimizing brand tone and voice for audience engagement. Oversaw the execution of cross-channel content marketing campaigns, incorporating data analysis with GA4 and Ahrefs to evaluate performance and enhance ROI. Developed e-commerce ads and meta ads copy, integrating storytelling approaches aimed at sales and lead generation. Applied AI tools such as Gemini and Blue Willow to generate unique creatives and SEO/AEO-friendly content efficiently. Produced video assets using editing platforms like Filmora and CapCut alongside AI video generation tools for social media initiatives. Conducted keyword research and implemented SEO guidelines to support web traffic growth and engagement. Managed drafts in WordPress while ensuring publication quality through detailed editing and proofreading. Collaborated with design teams to identify needs and propose new, relevant content topics.

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