Maya G.
Senior Product Marketing Manager
Open to offersNew to PlatformAbout
Maya G. is a seasoned Product Marketing Manager with over 12 years of expertise across the tech, education, and nonprofit sectors. Currently, she drives strategic positioning and go-to-market initiatives for NICE's Quality Management solutions within the CXone enterprise suite. Maya G. has a proven track record in building brand presence and crafting compelling narratives that enhance product adoption and deliver measurable business results. Her role involves leading cross-functional collaboration across product, sales, and customer success teams to develop customer-centric messaging and enablement content. Previously, at Gravyty, she crafted customer-facing messaging and led full content programs, significantly enhancing brand reputation and engagement. At Shalom Corps and Zikaron BaSalon, she directed international marketing, content, and partnership programs, boosting global visibility and partnership impact. She holds MA and BA degrees from Reichman University and certifications in Content Marketing, Inbound Marketing, and Digital Advertising, demonstrating her commitment to professional growth.
Experience
Product Marketing Manager
NiCE · 2024 — PresentDrive strategic positioning, messaging, and go-to-market initiatives for Quality Management solutions within the CXone enterprise suite. Collaborate cross-functionally across product, sales, and customer success to create customer-centric messaging and enablement content. Own competitive positioning and market intelligence, translating insights into differentiated value propositions. Oversee full product launch programs from market readiness to adoption campaigns.Content, Product & Customer Marketing Manager
Gravyty · 2023 — 2024Craft customer-facing messaging and content for distribution across the website, email, and various communication channels. Lead comprehensive content programs including blogs, white papers, case studies, and email campaigns, resulting in increased engagement. Enhance brand reputation through thought leadership and ongoing competitive market analysis. Collaborate with marketing, product, and design teams for consistent messaging at all touchpoints while tracking content performance metrics.Content & Growth Marketing Manager
Gravyty · 2022 — 2023Conduct user research and testing to refine messaging and improve the user experience. Direct a company rebrand while executing impactful multi-channel marketing campaigns. Launch a thought leadership webinar series establishing Gravyty's authority in the nonprofit tech sector. Manage brand storytelling and content strategy across digital, email, and social platforms.Director of Marketing, Content & Partnerships
Shalom Corps · 2021 — 2022Oversee global nonprofit partnership marketing programs, ensuring alignment with brand values. Direct content strategy, development, and cross-organizational collaborations. Create and execute global storytelling projects that enhance partnership visibility and brand positioning.Global Director, Content, Marketing & Partnerships
Zikaron BaSalon · 2019 — 2021Lead international brand awareness strategy through marketing and storytelling initiatives, fostering engagement and visibility. Direct the creation, curation, and global distribution of digital content aligned with messaging needs. Develop a content strategy to amplify community leader voices and showcase the impact of global partnerships.Director of International Marketing
Reichman University · 2014 — 2019Implement targeted, data-driven marketing campaigns which contributed to a 20% increase in international student enrollment. Develop and execute comprehensive international marketing strategies across multiple regions. Build and maintain strategic partnerships with international institutions and recruitment channels while managing the university's brand presence across various platforms.Marketing & PR Manager
Tzofim Garin Tzabar · 2012 — 2014Manage social media strategy and website content aimed at promoting youth programs to both national and international audiences. Develop public relations campaigns using storytelling to boost brand awareness and community engagement.
Skills & Expertise
Education
- MA in International Relations, Diplomacy & StrategyReichman University · 2016 — 2018
- BA in Communications, Marketing, PR & AdvertisingReichman University · 2009 — 2011
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