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MECHELLE A. — Mid-Level SEO Specialist from Philippines

MECHELLE A.

Mid-Level SEO Specialist

Philippines 6+ years
Open to offersNew to Platform
Languages
EnglishTagalogArabic
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About

Mechelle Ann J. is a seasoned SEO Specialist with close to five years of experience in the field. She specializes in both on-page and off-page SEO, driving sustainable growth in organic web traffic through strategic content optimization, technical enhancements, and robust keyword research. Her efforts have consistently improved search visibility across numerous digital platforms. Mechelle Ann played a pivotal role at companies like Rent2Way and VigorSpring, where she not only developed and executed digital marketing strategies but also successfully managed the complexities of content planning and competitor analysis. Adept at using tools like Google Analytics, Screaming Frog, and SEMrush, she thoroughly audits websites to optimize performance. Furthermore, Mechelle has led SEO campaigns to notable success, balancing her technical expertise with a broader scope of acquisition management and virtual assistance in the real estate industry. Her ability to adapt and innovate in fast-paced environments underscores her leadership in SEO and marketing operations.

Experience

  • SEO Specialist

    APEX AIPILOT/ECO-CLEAMMKE · 2026 — Present
    Executed on-page and off-page SEO strategies while managing appointment settings in a real estate context. Responsibilities included conducting SEO audits and developing content strategies.

  • Virtual Assistant - Personal Assistant / HR Recruiting

    SURGE ALLIANCE GROUP (GFI) · 2024 — 2026
    Managed client calendars utilizing Google Calendar, Zoom, and Calendly. Scheduled and confirmed meetings while sourcing qualified candidates for job openings and guiding them through the hiring process.

  • Appointment Setter - Real Estate

    BUY HOMES ASIS · 2025 — 2026
    Cold called and responded to inquiries from various channels. Qualifying leads based on budget and interest, the role involved scheduling appointments, following up with leads, and maintaining accurate CRM records.

  • Appointment Setter / Acquisition Manager

    TK WHOLESALING · 2025 — 2026
    Managed qualified leads, conducted discovery calls, and presented offers to prospective clients. Responsibilities included negotiating terms and coordinating with internal teams.

  • Sales Development Representative

    NETLINK VOICE · 2025 — 2025
    Engaged in outbound prospecting through various channels to generate new leads. Qualified prospects based on business needs and maintained records in the CRM.

  • Business Development Representative

    CRERTIH · 2024 — 2024
    Identify potential clients and conducted outreach via calls and emails. Responsibilities included tracking performance metrics and scheduling product demos for the sales team.

  • Virtual Assistant - SEO Specialist (On Page, Off Page)

    RENT 2 WAY · 2021 — 2023
    Performed on-page and off-page optimization, conducted website audits, and initiated SEO campaigns. Responsible for content planning and analyzing competitor and target audience metrics.

  • Virtual Assistant Cold Caller Real Estate

    CALL TEND · 2022 — 2023
    Conducted high-volume outbound calls, qualified leads through conversational insights, and set appointments for the sales team. Maintained call notes and tracked performance metrics.

  • Customer Service Advocate / Case Manager

    OPTUM GLOBAL SERVICES (UNITED HEALTH GROUP) · 2019 — 2022
    Managed calls related to healthcare plans and benefits. Assisted members with policy details, resolved inquiries, and maintained compliance with HIPAA regulations.

  • SEO Specialist

    VIGOR SPRING TAIWAN / CHINA · 2016 — 2017
    Performed on-page and off-page SEO audits and created campaigns to increase organic web traffic. Developed digital marketing strategies and monitored analytics using various tools.

  • Customer Service Representative / SME

    SUTHERLAND GLOBAL SERVICES · 2012 — 2016
    Handled customer inquiries related to accounts and services while providing troubleshooting support. Documented interactions in the CRM and ensured compliance with company policies.

  • Virtual Assistant & SEO

    IMDAU · 2015 — 2016
    Executed on-page and off-page SEO audits, optimized website structures, and developed content strategies. Responsible for backlink analysis and maintaining awareness of SEO best practices.

Skills & Expertise

Digital MarketingSEO – Search Engine OptimizationAppointment Setter (Real Estate)Real Estate

Education

  • Bachelor of Science in Nursing
    North Davao College - TFI · 2003 — 2007

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