Meerana H.
Mid-Level Product Marketing Manager
Open to offersNew to PlatformAbout
Meerana H., a seasoned marketing professional, has demonstrated expertise in Product Marketing & Go-To-Market Strategy across diverse sectors such as Food & Beverage, luxury Automotive, and high-end Interior Design. As the Marketing and Brand Operations Manager at MFH Atelier and Botanical Bliss, she spearheaded data-driven strategies that enhanced lead generation by 60% and refined performance marketing on Google Ads and Meta Ads. At EFH Motorcycles and Motorcars, she managed digital brand footprints and executed high-impact community marketing initiatives. Her tenure at Northwest Café saw her engineering the café's launch strategy and driving a 2.5x increase in footfall via targeted geolocation campaigns. Meerana holds an MBA in Marketing from the KLS Institute of Management Education and Research and continuously expands her skills through various certifications, including HubSpot's Digital Marketing Certification and AI Tools Executive Workshop. Her work reflects a keen ability to collaborate across teams, optimize customer acquisition processes, and enhance overall market penetration.
Experience
Marketing and Brand Operations Manager
MFH Atelier and Botanical Bliss · 2024 — 2025Developed go-to-market (GTM) strategies informed by data for luxury interior design and premium landscaping services. Enhanced inbound leads through targeted funnels and organic marketing campaigns. Managed performance marketing operations on Google Ads and Meta Ads, focusing on optimizing Cost Per Lead (CPL) and Return on Ad Spend (ROAS). Established customer conversion funnels with A/B testing frameworks to optimize the acquisition-to-conversion process. Created product positioning and pricing frameworks based on market insights. Worked collaboratively with vendors and stakeholders to improve project fulfillment and client experience.Brand and Community Marketing Manager
EFH Motorcycles and Motorcars · 2022 — 2024Developed and managed a strong digital brand presence across premium social platforms targeting luxury automotive customers. Launched Meta campaigns with advanced positioning and retargeting to enhance traffic quality and lead generation. Implemented community-driven marketing initiatives and events to improve brand recall and customer retention. Collaborated with marketing and design teams to execute brand strategy consistently across campaigns.Social Media Marketing & Business Operations Executive
Northwest Café · 2019 — 2022Initiated the launch and growth strategy for a new food and beverage business. Improved footfall significantly by implementing localized campaigns and seasonal promotions. Developed customer loyalty and retention strategies to encourage repeat business. Analyzed campaign metrics to review and enhance the return on investment for marketing efforts. Utilized Excel for tracking performance metrics.
Skills & Expertise
Education
- Master of Business Administration (MBA) – MarketingKLS Institute of Management Education and Research · — — 2016
- Bachelor of Business Administration (BBA)KLS Gogte College of Business Administration · — — 2014
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