Meghna S.
Mid-Level Performance Marketing Specialist
Open to offersNew to PlatformAbout
Meghna S. is a seasoned Performance Marketing Specialist with over three years of experience in managing and scaling Google Ads and Meta Ads campaigns for global clients, including those in the US and Australia. She is adept in PPC, conversion rate optimization (CRO), A/B testing, audience targeting, and conversion tracking. Meghna has a proven track record in optimizing campaigns to enhance return on ad spend (ROAS), reduce cost per acquisition (CPA) by up to 25%, and drive high-quality lead generation. Her experience includes serving as a Campaign Manager at MediaMint, where she oversaw budgets up to ₹75K/month and contributed to operational efficiency by developing standard operating procedures (SOPs) and training team members. Meghna has also worked independently on digital marketing projects, managing substantial ad spends and developing creative and high-performing ad content. Her background in strategic campaign consultation as an Account Consultant at Regalix-Inc has honed her skills in delivering insightful, data-driven consultations to increase client ROI.
Experience
Campaign Manager
MediaMint · 2024 — 2026Oversaw Google and Meta Ads campaigns for Tier 1 and Tier 2 clients with monthly budgets reaching ₹75K. Conducted audience refinement and bid optimization to achieve a 25% reduction in Cost Per Acquisition (CPA). Enhanced Click-Through Rate (CTR) by 30% through creative testing and ad copy optimization. Analyzed Search Term Reports to identify high-intent keywords, thereby reducing wasted spend. Managed campaign setup, conducted quality assurance audits, and implemented pixel tracking to ensure accurate performance measurements. Addressed ad disapprovals and policy violations to minimize campaign interruptions. Developed standard operating procedures and trained team members to boost operational efficiency.Freelancing Experience – Digital Marketing & Creative Operations
Ivika Jewels · 2023 — 2024Managed a monthly ad spend exceeding ₹2L across Google Ads and Meta Ads campaigns for clients including Ivika Jewels and Raaj Hospital. Constructed and optimized lead generation funnels, enhancing conversion quality while minimizing drop-offs. Created high-performing creatives and ad copies that led to increased engagement and campaign effectiveness. Provided weekly and monthly performance reports to facilitate data-driven decisions.Account Consultant
Regalix-Inc · 2021 — 2023Delivered strategic campaign consultation that enhanced advertiser return on investment (ROI) and performance metrics. Focused on optimizing campaigns to raise CTR and lower cost per click (CPC), thereby improving overall efficiency. Supplied client-facing recommendations that aligned campaigns with overall business objectives while executing campaign launches and scaling strategies across multiple accounts.Digital Media Planner
Herbal Tattva · 2020 — 2021Managed comprehensive digital campaigns involving Meta and Google Ads for an e-commerce brand, Herbal Tattva. Oversaw product catalog management, inventory synchronization, and execution of campaigns. Continuously monitored analytics and performance data to ensure ongoing campaign optimization.
Skills & Expertise
Education
- Master's In Business Administration (MBA)Symbiosis School for Online & Digital Learning · 2024 — 2026
- Bachelor of CommerceOsmania University · 2011 — 2014
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