MELTEM G.
Senior Digital Marketing Manager
Open to offersNew to PlatformAbout
Meltem G. is a seasoned Senior Marketing Manager with extensive experience in the banking, telecommunications, and investment advisory industries. Currently, she leads marketing efforts for Astons in Dubai, a premier global advisor in real estate and investment migration. At Astons, she manages an annual budget of USD 800K, focusing on brand development, marketing strategies, and event coordination, which have notably increased lead volume by 2.8 times. Previously, Meltem served as the Digital Marketing Manager at HSBC Bank in Istanbul, where she developed digital marketing strategies and spearheaded digital transformation projects. Her work resulted in a 250% increase in digital acquisition for premier customers. Meltem's expertise includes cross-channel campaign management, lead generation, and MarTech stack integration, with proficiencies in tools like Adobe Analytics, Tealium, and Looker. She holds a Master's degree in Advertising & Public Relations from Marmara University and a Bachelor’s degree in Economy from Dokuz Eylül University.
Experience
Senior Marketing Manager
ASTONS · 2025 — PresentResponsible for developing the Astons brand in the local market through media, bloggers, social media channels, and events. Conducts audience research and formulates marketing strategies, launching advertising campaigns and enhancing content strategy. Optimizes strategies through A/B testing and manages lead generation mechanics, including landing pages and quizzes. Develops marketing budgets and organizes client events, while analyzing the sales funnel and creating a communication map and PR activities.Digital Marketing Manager
HSBC BANK A.S. · 2017 — 2025Manages the bank's entire digital marketing strategy, playing a strategic role in digital transformation projects. Establishes infrastructure supporting premier customer acquisition via digital channels and designs strategies to remain competitive. Additionally, develops and executes marketing actions for wholesale projects.Digital Marketing Assistant Manager
HSBC BANK A.S. · 2013 — 2017Focused on online media and performance marketing activities targeted at card and loan sales, contributing to new customer acquisition.Media Planning & Buying Manager
TURK TELEKOM A.S. · 2012 — 2013Oversaw media planning and buying, managing a team of 8 people and a substantial annual budget. Engaged in strategic planning and execution related to media activities.Media Planning & Buying Supervisor
TURK TELEKOM A.S. · 2011 — 2012Supervised a team under the guidance of the Media Planning & Buying Director, focusing on media planning and buying responsibilities.Digital Media Supervisor
TURK TELEKOM A.S. · 2010 — 2011Managed all digital marketing activities including web and mobile marketing, social media, SEM, and SEO. Developed alternative sales channels and joint marketing programs, while focusing on performance analysis and UX improvements.Media Planning Specialist
YAPI ve KREDI BANKASI A.S. · 2006 — 2010Involved in media planning activities within the banking sector.MT/ Credit Analyst for Corporate Credits
YAPI ve KREDI BANKASI A.S. · 2003 — 2006Worked as a credit analyst, focusing on corporate credit evaluations.
Skills & Expertise
Education
- Master’s Degree in Advertising & Public RelationsMarmara University · — — 2007
- Bachelor’s Degree in EconomyDokuz Eylül University · — — 2002
Interested in this professional?
Sign in as an employer to save this profile or invite MELTEM G. to a job.
Sign in as an employer