Melvin A.

Managed a home-based food business specializing in the production of cakes, pastries, forcemeats, and rotisserie items. Utilized formal culinary training to ensure product quality and consistency.

Developed prompts for LLMs such as Claude and ChatGPT to generate marketing copy, articles, product descriptions, and e-books. Employed GEO techniques to enhance content visibility in AI-driven search results including ChatGPT and Gemini. Implemented AI-assisted SEO strategies like keyword research, link building, and guest posting, utilizing SEMrush and GA4 for tracking and optimizing organic performance. Created and administered AI-enhanced content workflows to streamline production across various CMS platforms while ensuring quality. Generated visual content with Midjourney and Runway, and edited videos for marketing campaigns and social media using InVideo and Canva. Produced screen capture and tutorial videos through Loom and managed audio content editing with Audacity for multimedia projects. Analyzed metrics on marketing dashboards including GA4 and SEMrush to identify content gaps and formulate actionable strategies. Overseen social media marketing efforts on platforms like Facebook, Instagram, and Twitter, integrating AI tools for content ideation. Handled recruitment and management of remote contractors while automating workflow processes through AI tools and GHL.