METLHA M.
Senior Marketing Consultant
Open to offersNew to PlatformAbout
Metlha M. is a Senior Marketing Consultant with over 15 years of experience advising public institutions, SMEs, and corporate clients across Botswana’s agriculture, food technology, and manufacturing sectors. Specializing in marketing strategy, brand development, and research commercialization, Metlha has led go-to-market initiatives and rebranding projects, consistently achieving measurable revenue growth and enhanced brand visibility. At the National Agricultural Research & Development Institute, Metlha has shaped executive-level communications, stakeholder engagement, and institutional event management. Previous roles include marketing and commercialisation consulting at the National Food Technology Research Centre and leadership at Can Manufacturers, where revenue was increased threefold and digital presence expanded. Board-level involvement and experience in corporate governance round out his profile.
Experience
Senior Corporate Communications Advisor
National Agricultural Research & Development Institute (NARDI) · 2022 — PresentProvided guidance to executive management regarding corporate communications and brand positioning. Developed and executed integrated communication strategies aligned with strategic objectives. Prepared executive briefs, press releases, proposals, and communications for stakeholders. Evaluated campaign effectiveness and offered recommendations for strategic enhancements. Organized institutional events and public engagements.Marketing & Commercialisation Consultant
National Food Technology Research Centre (NFTRC) · 2019 — 2022Created marketing and commercialisation strategies for research-based products. Directed commercialisation projects from initial concept to market readiness. Identified and formed strategic partnerships to facilitate market entry. Delivered business leadership and advisory support to various commercialisation initiatives. Assisted with operations advisory, systems improvement, and budget management during a secondment at National Agro Processing (NAPro), enhancing organizational planning and operational efficiency.Acting Operations Manager / Marketing Advisor
National Agro Processing (NAPro) · 2018 — 2019Managed operations comprehensively while providing marketing guidance and positioning advice. Supervised teams and communicated performance metrics to executive leadership.Sales & Marketing Consultant / Supervisor
NAPro (Pty) Ltd – Subsidiary of NFTRC · 2016 — 2018Advised on pricing, promotions, brand development, and market positioning. Directed rebranding efforts and promotional campaigns. Developed outreach strategies aimed at boosting brand awareness and customer acquisition.Marketing Strategy & Business Development Manager
Can Manufacturers (Pty) Ltd · 2013 — 2016Led marketing strategy and initiatives focused on sales growth and account development. Provided counsel to leadership regarding market expansion, rebranding, and customer engagement.
Skills & Expertise
Education
- Bachelor of Arts – Marketing & Communications / MediaMonash University · 2006 — 2009
- Master of Science (MSc) – Strategic Management CommunicationsUniversity of Derby
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