Michael B.

Michael B. is a BCom Management and Marketing graduate from IIE Varsity College, Pretoria, recognized for academic excellence with distinctions in Marketing, Work-Integrated Learning, and Research Practice for Commerce. He has hands-on academic experience conducting applied research on digital marketing and SME competitiveness in South Africa, focusing on brand visibility and business strategy. Through a consulting-style project with Shoprite Holdings, Michael performed market and competitor analysis in the consumer goods sector, producing data-driven strategy recommendations. Additionally, he developed a business plan for a private rail logistics company, addressing operational and infrastructure challenges. Michael’s practical foundation is complemented by direct customer service experience at Ottimo Pizzeria and proficiency in digital marketing principles, presentation skills, and tools such as Canva, Microsoft Word, and PowerPoint.