Michael G.
Senior Content Development Specialist
Open to offersNew to PlatformAbout
Michael M. is a seasoned content development specialist and editorial leader with more than a decade of experience supporting global brands, universities, and SMEs across sectors such as higher education, digital marketing, real estate, and business journalism. As a US Content Editor at INTO University Partnerships, he developed and edited digital and print marketing collateral for US institutions, ensuring accuracy and consistently applying AP Stylebook standards. Through previous roles with Capability Wise, Chronos Agency, LEAPVista, Growth Rocket, Key Media, and EndlessRise, Michael M. led teams of editors and writers, managed content strategy, and produced SEO-optimized assets, including thought leadership articles, case studies, and web copy. He is proficient in AI-assisted content development and prompt engineering, leveraging tools like ChatGPT, Claude, and Perplexity to streamline editorial processes and optimize multi-channel content for audience engagement and lead generation across B2B and B2C contexts.
Experience
US Content Editor
Into University Partnerships · 2024 — 2026Developed, wrote, and edited marketing materials such as brochures and blog posts for US universities. Maintained B2B and B2C websites to ensure accurate information and compliance with editorial guidelines. Created and executed content marketing strategies, overseeing the publication across various channels.Marketing and Communications Specialist
Capability Wise Pty. Ltd. · 2022 — 2023Managed production of various marketing content, including blog posts, social media copy, and email marketing. Collaborated with marketing teams on strategies and projects while establishing KPIs and metrics to assess outcomes.Content Marketing Manager
Chronos Agency · 2021 — 2021Focused on spearheading high-quality content creation, overseeing team initiatives for blog posts, eBooks, and case studies. Implemented content optimization strategies and planned editorial calendars.Content Development Supervisor
LeapVista · 2020 — 2021Provided leadership for content development teams, ensuring the delivery of engaging content while managing editorial processes and timelines.Content Development Supervisor
Growth Rocket · 2018 — 2020Oversaw the content production process, collaborating with editors and writers to produce various digital assets, including blog posts and white papers. Engaged in content strategy development and performance measurement.Business Journalist
Key Media · 2016 — 2018Reported on the Australian and Canadian mortgage and property investment sectors, writing articles and managing content for multiple titles. Optimized published web pages to enhance audience engagement.Freelance Content Development Services
Michael Mata Consulting · 2017 — PresentProvides freelance services focusing on content writing and editing, including blog posts, eBooks, and website copy. Handles topic ideation, keyword research, and content calendars, as well as on-page SEO. Engages in content repurposing, revising AI-generated content, and crafting press releases and thought leadership articles.Senior Web Content Writer
Growth Rocket · 2015 — 2016Produced high-quality web content, blog posts, and press releases while assisting in overall content strategy and ideation. Supported SEO efforts by optimizing content for search engines.Senior Editor and Writer
EndlessRise · 2011 — 2015Led the creation of diverse content types, including social media posts and infographic content. Managed editorial guidelines and tracked content performance metrics.
Skills & Expertise
Education
- GRAPHIC DESIGN AND MULTIMEDIALIMKOKWING UNIVERSITY OF CREATIVE TECHNOLOGY