Michael R.
Mid-Level Digital Marketing Analyst
Open to offersNew to PlatformAbout
Michael R. is an accomplished professional in data analysis and digital marketing hailing from Taguig City, NCR PH. With a Bachelor of Science in Statistics from the University of the Philippines Los Baños, he has demonstrated expertise across various domains such as programming, data management, and statistical analysis. Michael has held positions like Metrics and Reporting Team Lead at Google Operations Center and Senior Data Analyst at MRM. He has a proven track record in managing teams, creating data-driven reports, and optimizing marketing strategies through sophisticated tools such as SAS, STATA, and Power BI. His role as a Digital Scientist at Price is Right Properties Inc involved leading the charge in land sales analysis and geospatial studies. His work has consistently driven user engagement and strengthened brand perception, leveraging methodologies to streamline operations. Michael's extensive knowledge in digital analytics is complemented by his ability to communicate complex data insights to diverse stakeholders. Email him at [email protected] for more information.
Experience
Senior Data Analyst
AS White Philippines · 2022 — 2023Provided programming support using SAS and maintained programs for data entry, management, validation, and report generation. Assisted in creating SDTM, ADAM datasets, TLFs, and patient profiles while also designing reports and dashboards for digital marketing insights.Freelancer
Various Clients · 2023 — PresentCollected, cleaned, and analyzed datasets on land sales and market trends. Built dashboards to track performance, conducted market research for land acquisition, and performed financial modeling for acquisition decisions.Metrics and Reporting Team Lead
Google Operations Center · 2020 — 2022Coordinated analysis efforts and assured quality across all qualitative research studies. Managed a team of Research Consultants and Analysts, identifying training needs and addressing project risks proactively.Digital Marketing Analyst
Key Media · 2019 — 2020Analyzed product performance data to uncover actionable insights for enhancing user acquisition and engagement. Leveraged process improvement methodologies to optimize end-to-end processes while collaborating with teams to streamline operational reporting.Lead Business Improvement Specialist
Guild Solutions Inc. · 2016 — 2019Led a data analysis team to provide business process analytical services, ensuring reports developed using SAS and Excel met requirements. Enhanced reporting databases and assisted users in interpreting results, alongside developing statistical and financial models.Senior Data Analyst
MRMCreated and maintained ad hoc and recurring reports for stakeholders, providing data-driven insights. Collaborated with the Analytics Lead to ensure proper data interpretation according to business needs while adapting to new tools and techniques.Digital Scientist
Price is Right Properties IncAnalyzed campaign data to identify optimization opportunities and made allocation decisions across advertising channels. Implemented performance monitoring and adjusted strategies in real-time.Data Analyst/Media Buyer
AJMFocused on analyzing campaign data for optimization and making decisions to enhance ROI. Developed testing frameworks aimed at continuous performance improvement.
Skills & Expertise
Education
- Bachelor of Science in STATISTICSUniversity of the Philippines Los Baños · 2007 — 2012