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Michaela B. — Senior Email Marketing Manager from Philippines

Michaela B.

Senior Email Marketing Manager

Philippines 6+ years
Open to offersNew to Platform
Languages
English
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About

Michaela B. is a seasoned Email Marketing, CRM, and Web Content Specialist with over 8 years of experience in orchestrating comprehensive campaigns and managing customer lifecycle automation for both B2B and B2C brands. With a proven track record at companies like Henkel Asia Pacific and Contentsurvice Inc., she excels in audience segmentation and campaign optimization, leveraging platforms like HubSpot, Mailchimp, and Klaviyo. Her role as an Email Marketing CRM – Process Expert at Henkel involves leading lifecycle, promotional, and automated email campaigns across regional brands to boost customer engagement and campaign efficiency. Michaela's adeptness with CMS tools such as WordPress and Adobe Experience Manager supports consistent website content management, while her proficiency with marketing automation tools and AI solutions streamlines workflows and augments digital marketing initiatives. Her certifications in HubSpot and Klaviyo underpin her expertise, allowing her to deliver targeted campaigns that drive business growth and enhance brand visibility.

Experience

  • Email Marketing Manager & HubSpot Specialist

    Lucid Bots Technology · 2024 — Present
    Oversaw lifecycle and promotional email campaigns through HubSpot, enhancing customer communication. Maintained customer pipelines and CRM workflows to improve lead tracking. Edited website and marketing content to align with branding initiatives. Managed updates for landing pages, campaign assets, and ensured content consistency. Supported audience segmentation and optimized automation workflows. Coordinated campaign scheduling, reporting, and performance analysis.

  • Email Marketer & Digital Marketing Specialist

    Full Speed Advertising · 2023 — Present
    Directed end-to-end email marketing campaigns, enhancing engagement and performance. Conducted audits for email marketing and implemented optimization recommendations. Created and edited blog and promotional content to improve brand visibility. Managed planning and scheduling of social media content to support digital marketing.

  • Email Marketing & Lifecycle Manager

    Contentserv Inc. · 2020 — 2021
    Executed lifecycle and promotional campaigns across corporate and regional markets, supporting customer engagement. Managed audience segmentation, email lists, and campaign calendars for targeting efforts. Developed A/B and multivariate testing strategies to optimize performance. Monitored metrics such as open rates and conversions to identify improvement opportunities. Supported CRM integrations and coordinated with sales and marketing teams.

  • Email Marketing CRM – Process Expert

    Henkel Asia Pacific · 2021 — Present
    Administered lifecycle, promotional, and automated email campaigns for regional brands. Developed brand-aligned email templates to enhance user experience. Optimized segmentation, scheduling, A/B testing, and automation workflows for targeted campaigns. Maintained and updated website content with CMS tools while publishing blogs and promotional materials. Collaborated with teams to streamline campaign execution and analyzed campaign metrics for continuous optimization.

  • Email Distribution Manager

    Momentum Media · 2017 — 2020
    Oversaw the execution of daily email campaigns for media brands, ensuring accurate content delivery. Managed segmentation and subscriber lists to improve engagement. Conducted troubleshooting to minimize delivery issues and implemented process enhancements. Generated reports on campaign performance to support optimization.

  • Email Marketing Associate

    Demand Science Inc. · 2016 — 2017
    Created and executed marketing email campaigns supporting lead generation initiatives. Managed audience segmentation and database organization for accurate targeting. Coordinated campaign deployment with stakeholders and conducted QA testing to ensure quality. Monitored performance metrics to support data-driven optimizations.

  • Campaign Execution Supervisor

    Bayview Technologies, Inc.
    Executed daily email bulletins and campaigns, ensuring timely content delivery. Managed audience segmentation and subscriber lists to enhance targeting. Conducted diagnostics to resolve delivery issues and implemented workflow improvements. Produced performance reports to aid in optimization efforts.