Michaelo C.
Senior B2B Sales and Marketing Manager
Open to offersNew to PlatformAbout
Michael C. is a seasoned sales and marketing professional with over a decade of experience in B2B environments, specializing in sales development, account management, and customer relationship management (CRM). He has a proven track record of driving revenue growth and building strong enterprise pipelines in diverse industries such as technology, telecommunications, retail, and digital marketing. Currently serving as a Customer Relationship Manager at Globe Telecom, Michael drives growth through strategic cross-sell, upsell, and renewal programs. His previous roles have honed his expertise in lead generation and nurturing, particularly during his tenure as a Sales Development Executive at Anchanto, where he consistently achieved up to 120% of monthly targets. With proficiency in tools like Salesforce, HubSpot CRM, and LinkedIn Sales Navigator, he has significantly contributed to pipeline development and CRM integration within multinational teams. Michael's educational background includes a Diploma Course in Digital Marketing and a HubSpot Sales Software Certification, reflecting his commitment to leveraging cutting-edge technology in marketing and sales strategies.
Experience
Customer Relationship Manager
Globe Telecom · 2026 — PresentFocus on growth within Globe Business key accounts through implementing cross-sell, upsell, and renewal initiatives. Utilize account-based analytics to aid in the planning, execution, and monitoring of campaigns.Business Solutions Advisor
Retail Associates · 2025 — 2025Contributed to the establishment and enhancement of sales development processes for a new business solutions sales operation. Engaged with enterprise organizations across retail, hospitality, and real estate for Microsoft Dynamics 365 Business Central and LS Retail ERP and POS solutions. Facilitated digital transformation discussions by aligning solutions with customer needs.Sales Development Executive
Anchanto · 2024 — 2025Oversaw multi-channel lead generation strategies, consistently meeting monthly targets. Played a role in five deals that accounted for half of the Philippine team's new business success. Assisted with marketing and events for the National Retail Conference and Expo (NRCE) and the Supply Chain Management Association of the Philippines (SCMAP), while managing CRM integration and sales pipeline activities across multiple regions.Inside Sales Representative
Hitachi Solutions APAC · 2020 — 2024Collaborated with Marketing to refine inside sales processes and qualify high-potential enterprise accounts for Microsoft Dynamics 365 opportunities in the Asia Pacific region. Engaged decision-makers using sales development and account-based marketing through tools like Apollo and LinkedIn Sales Navigator, implementing targeted email campaigns.Inside Sales, Account Manager
IDC Asia Pacific · 2019 — 2020Developed lead generation and pipeline processes utilizing Salesforce, ZoomInfo, and LinkedIn Sales Navigator to identify and qualify prospects. Improved MQL-to-SQL conversion rates through tailored outreach and lead nurturing.Regional Marketing Manager – Asia Pacific
IDC Asia Pacific · 2018 — 2019Managed product marketing initiatives, collaborating with product managers on market research products and events. Implemented digital, social media, and event marketing strategies among various country teams in Asia Pacific.Community Manager
Bonsey Jaden · 2017 — 2018Created and executed social media strategies for brands such as Watsons Philippines, Cetaphil, and Calbee, leading to increased engagement. Handled content and community interactions while ensuring brand voice consistency and optimizing campaigns using Meltwater analytics.Community Manager, Freelance / Part-Time
Ogilvy Philippines · 2017 — 2018Oversaw social media responses, scheduling, promotional campaigns, and performance reporting for clients including Claritin, Rogin-E, Castrol, Jim Beam, Colgate-Palmolive, and Huawei.Social Media Manager
CP Optics · 2015 — 2017Evaluated social media performance quarterly through Meltwater and Hootsuite to enhance strategy, engagement, and ROI. Led team training to boost productivity and proficiency in social media management tools, coordinating with marketing teams for consistent messaging.Community Manager, Freelance / Part-Time
DDB Philippines · 2016 — 2016Handled daily social media publishing, customer interactions, promotional campaigns, and analytics-based reporting for Cignal TV.Social Media Intern
Rappler · 2015 — 2015Assisted in creating news articles and copywriting while collaborating with editors on the social media team.Marketing Intern
Status Magazine / Greyone · 2014 — 2015Implemented marketing strategies and developed social media content to promote the company’s retail space and magazine.
Skills & Expertise
Education
- Bachelor of Science in NursingGlobal City Innovative College · — — 2011
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