Micke D.
Junior Google Ads Specialist
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About
Micke D., a seasoned Google Ads Specialist, boasts a robust track record in digital marketing with hands-on experience driving business growth through data-driven campaign management. Specializing in lead generation for service-based clients across the US, Canada, and the UK, Micke excels in managing and optimizing Google Ads campaigns, including Search and Performance Max. His meticulous approach involves daily campaign optimization tasks such as budget management, keyword performance analysis, and implementation of negative keywords to eliminate irrelevant traffic. Micke is adept at using Google Analytics 4 and Google Tag Manager for conversion tracking, ensuring precise measurement and enhancement of conversion rates. Certified in Google Search, Display, Video, and Measurement, his proficiency extends to tools like Google Keyword Planner and Google Data Studio, making him a valuable asset in maximizing ROI and achieving targeted marketing objectives.
Experience
Google Ads Specialist
null · 2023 — 2025Oversaw Google Ads campaigns targeting service-based clients in the US, Canada, and UK, with an emphasis on lead generation and optimizing ROI. Maintained daily campaign performance through budget management, keyword performance analysis, and search term reviews, including implementing negative keywords. Enhanced ad positioning via bidding strategies and A/B testing on ad copies. Analyzed audience metrics to refine targeting and monitored key performance indicators such as CTR, CPC, conversion rate, and cost per lead. Set up conversion tracking using Google Analytics 4 and Google Tag Manager, configured goals, and conducted landing page evaluations for conversion improvement.
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