Mohamed A.

Led the content strategy for OTT and FAST platforms targeting MENA markets. Coordinated release planning by collaborating with marketing, social media, and programming teams. Planned content launches to align promotional assets and messaging with regional markets. Monitored social media performance and coordinated campaign timing. Analyzed social media insights to support audience engagement and campaign planning. Utilized Tableau dashboards to track content performance and report on campaign effectiveness. Drove regional content acquisition partnerships with global producers and distributors. Managed a vendor portfolio of over sixty partners involved in active productions, overseeing contract negotiations and budget monitoring. Directed multi-market productions across UAE, Egypt, Jordan, and KSA while ensuring compliance with quality standards. Coordinated the project lifecycle from contract kickoff through final delivery while aligning production schedules with campaign priorities. Facilitated workshops on creative content production and engagement strategies. Introduced workflows using Airtable and Jira to improve cross-team coordination efficiency, and implemented operational reporting tools for enhanced pipeline transparency.

Coordinated the delivery of original and licensed productions across MENA region platforms. Oversaw the full production lifecycle ensuring effective collaboration among all operational stakeholders. Acted as the primary coordination point between production teams, vendors, and internal departments. Monitored QC compliance and ingestion workflows, guaranteeing platform readiness for deliveries. Verified accuracy of metadata and supervised localization coordination for incoming platform content. Managed content acquisition processes, including facilitating partner communication and coordinating contract discussions. Maintained stakeholder relationships to support regional production operations across Viu Middle East. Organized cross-team coordination to enhance reliability in delivery across creative and technical production units.

Supervised content licensing operations across four MENA Pay TV channels, managing compliance for over 300 titles. Administered the negotiation of content licensing agreements with studios in ten countries. Ensured timely delivery of promotional campaign assets to marketing, creative, and social teams, while resolving ingestion bottlenecks through collaboration with engineering teams. Maintained production contracts and vendor documentation effectively using Oracle and SharePoint, ensuring compliance and proper budget alignment throughout production phases. Provided weekly performance updates to senior management and flagged risks proactively.

Oversaw large-scale Arabic drama productions across UAE, Egypt, Jordan, and Turkey, coordinating over twenty concurrent productions with associated promotional rollouts. Ensured that campaign materials were approved, localized, and delivered across the MBC network. Managed the distribution of promotional and marketing assets to PR, marketing, and broadcast departments. Maintained accurate record-keeping and compliance throughout production phases, tracking milestones via Excel, SharePoint, and Microsoft Project.