Mohammad S.
Mid-Level Digital Marketing Specialist
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About
Mohd Shaiba A. is a seasoned Google Ads & Digital Marketing Specialist with over four years of experience driving PPC, SEO, and e-commerce growth for more than 45 clients across the UAE and international markets. At Legend1st Digital Marketing Agency in Dubai, he managed Google Ads campaigns—including Search, Display, Performance Max, and Shopping—simultaneously overseeing 15+ client accounts in diverse sectors such as real estate, healthcare, legal, fitness, tourism, automotive, and luxury. Mohd expertly handled conversion tracking, Google Tag Manager setups, and monthly paid media budgets, consistently delivering measurable outcomes such as increased leads, reduced cost per lead, and improved ROAS. His track record also includes resolving critical Google Merchant Center suspensions and achieving first-page Google rankings for client websites, demonstrating strong capability in technical SEO, WordPress, WooCommerce, and multi-channel attribution within highly competitive industries.
Experience
Digital Marketing Manager
Legend1st Digital Marketing Agency · 2021 — PresentDevised and managed Google Ads campaigns—including Search, Display, Performance Max, and Shopping—for over 15 client accounts across various UAE industries. Oversaw keyword research, audience targeting, ad copywriting, bid strategy development, and A/B testing to improve campaign performance. Set up Google Ads conversion tracking, call tracking, remarketing lists, and Google Tag Manager to support multi-channel attribution. Coordinated Google Shopping management through Google Merchant Center, addressing product feed creation, optimization, and suspension issues. Administered monthly paid media budgets for clients in sectors such as real estate, dental, legal, travel, automotive, fitness, and luxury, consistently maintaining designated CPL targets. Conducted technical SEO audits, implemented on-page optimization and link-building activities to secure higher search rankings for client websites. Designed and maintained WordPress and WooCommerce sites with a focus on speed, user experience, and conversion rate optimization. Delivered regular GA4 and Search Console reports summarizing website performance.
Skills & Expertise
Education
- Bachelor of Business AdministrationSRMCEM, Lucknow · — — 2020
- Intermediate – Commerce StreamCentral Academy, Lucknow · — — 2017
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