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Mohammed M. — Mid-Level Digital Marketing Specialist from United Arab Emirates

Mohammed M.

Mid-Level Digital Marketing Specialist

United Arab Emirates 2-3 years
Open to offersNew to Platform
Languages
English
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About

Mohammed M. is a skilled digital marketer specializing in digital marketing and paid advertising with practical experience gained as a freelance Ad Creative in Dubai. An alumnus of Hathazari College and the Skill Development Institute WSCUBE TECH in India, Mohammed has completed a course in digital marketing and ad creation. In his professional experience, he has successfully launched new product campaigns by implementing thorough audience research and analysis, media planning and buying, and precise performance reporting. His work encompasses managing advertising campaigns on platforms such as Facebook, Instagram, Google, Bing, and TikTok. Mohammed is adept at streamlining campaigns to hit key metrics like Cost Per Click, Click-Through Rate, and Return on Ad Spend while optimizing for performance. He collaborates effectively with content teams and stays abreast of the latest trends in social media advertising. Currently self-employed, he is open to on-site or remote opportunities in the United Arab Emirates.

Experience

  • Ad Creative

    Individual company as freelancer · 2023 — 2024
    Executed a new product campaign launching process by conducting audience research and analysis. Developed media planning and buying strategies while facilitating engagement and interaction. Managed and optimized advertising campaigns across platforms such as Facebook, Instagram, Google, Bing, Tik Tok, and LinkedIn. Created targeting strategies customized for varied audiences based on geographical considerations. Enhanced campaign performance to meet key metrics, including Cost Per Click (CPC), Click-Through Rate (CTR), and Return on Ad Spend (ROAS). Collaborated with content teams for advertising material production and monitored campaign performance to identify optimization avenues, making data-driven adjustments accordingly. Generated comprehensive performance reports, analyzing insights for recommendations aimed at continuous improvement while keeping abreast of the latest trends in social media advertising.

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