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MONASWITA N. — Mid-Level Content Strategist from India

MONASWITA N.

Mid-Level Content Strategist

India 2-3 years
Open to offersNew to Platform
Languages
EnglishBengaliHindi
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About

Monaswita N. is a seasoned Content Strategist and Copywriter based in Kolkata, India, with specialized expertise in SEO, funnel-based marketing, and conversion optimization. She is adept at transforming complex ideas into high-impact narratives that drive engagement and improve digital performance. Her work is integral across SaaS, eCommerce, and Direct-to-Consumer (DTC) sectors. Monaswita has successfully delivered data-driven content strategies that align with business KPIs, resulting in notable improvements in engagement and organic traffic. She has developed high-performing digital content ecosystems, boosting organic traffic by 40–60% and enhancing click-through rates by approximately 50%. Her adept use of analytics, AI tools, and content frameworks has improved campaign performance by 25–45%. Notably, Monaswita excels at building conversion-focused funnels that enhance customer acquisition efficiency by 20–35%, leveraging her skills in digital audits and brand voice development to maintain superior performance and user experience for brands.

Experience

  • Content Strategist

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    Developed content strategies based on data analysis and aligned with business KPIs, enhancing engagement metrics. Created digital content ecosystems that boosted organic traffic and click-through rates. Designed conversion-oriented sales funnels aimed at improving customer acquisition efficiency. Conducted SWOT analysis and digital audits to enhance brand performance and user experience. Utilized analytics and A/B testing techniques to improve campaign outcomes. Generated client-focused messaging, fostering trust and long-term customer retention. Employed AI and automation tools to increase content production while ensuring quality.
  • Copywriter

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    Executed multiple projects including a content funnel strategy focused on a SaaS product, an SEO blog strategy designed to enhance organic rankings, and social media campaigns aimed at high engagement for various brands. Developed email marketing systems, creating newsletters and drip campaigns with conversion-driven copy.

Skills & Expertise

Education

  • Masters in Business Administration
    Amity University · 2025 — Present
  • Masters of Arts (English)
    IGNOU · 2022 — 2024
  • Bachelor of Arts (English)
    University of Calcutta · 2018 — 2021

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