MS T.
Senior Brand Marketing Manager
Open to offersNew to PlatformAbout
Thulisile M. is a seasoned Brand Marketing & Customer Experience Leader based in Cape Town, South Africa with 25 years of experience spanning the retail, sporting goods, wellness, and lifestyle sectors. She has a proven track record in delivering growth through strategic planning, integrated marketing campaigns, and enhancing customer experiences. At Curve Gear, she played a pivotal role in establishing the brand's voice as a proudly South African urban industrial workwear brand, optimizing ROI through strategic paid media campaigns, and mentoring a high-performing team. Previously, at Virgin Active Global, Thulisile led global brand marketing strategies, driving digital transformation and enhancing customer engagement. Her expertise includes Brand Strategy & Positioning, Integrated Marketing Campaigns, and Data-Driven Marketing. Her educational background includes a Diploma in Clothing, Craft & Design from Linea Academy. Thulisile is fluent in English and Zulu, with basic proficiency in Afrikaans and Italian.
Experience
Brand & Marketing Manager
Curve Gear · 2025 — PresentOversaw the complete brand and marketing strategy across digital and retail channels. Managed performance of paid media campaigns, enhancing ROI. Defined brand voice, positioning, and storytelling, alongside managing media partnerships and campaign collaborations. Established performance tracking and reporting systems. Provided mentorship and development for a small, high-performing team.Brand Marketing & VM Manager
Virgin Active Global · 2021 — 2025Directed global brand marketing and visual merchandising strategy in various markets. Delivered integrated campaigns to boost acquisition, engagement, and retention. Facilitated digital transformation through in-club screens and app experiences, while optimizing customer journeys across both physical and digital channels. Developed global toolkits for brand consistency and scalability.Brand Marketing & VM Communications Manager
TFG (Totalsports, Fabiani, G-Star RAW) · 2017 — 2021Spearheaded marketing and visual merchandising strategy across over 300 stores. Implemented omnichannel campaigns integrating retail, digital, and eCommerce. Collaborated with global brands such as Nike and Adidas. Adopted data-driven methodologies to enhance campaign performance and managed budgets and trade calendars, leading a team of six.National Visual Creative Manager
Pepkor Speciality · 2015 — 2017Conceptualized national creative direction aligned with marketing strategy. Handled agency relations and managed the entire campaign execution process. Led the implementation of store concepts and visual frameworks while ensuring cost efficiencies without compromising on creative quality.Visual Marketing Communications Manager
Edcon (Edgars, Red Square, Boardmans) · 2011 — 2014Executed in-store marketing and customer journey strategies across various brands. Generated campaign concepts alongside national rollout strategies and oversaw store openings, brand transitions, and seasonal marketing campaigns.Visual Merchandising Specialist & Regional Roles
Foschini Group | GAP Inc | Woolworths · 1999 — 2011Acquired foundational expertise in retail marketing, visual merchandising, and store operations. Provided support for flagship and international store openings, while delivering high-impact visual standards in high-volume environments.
Skills & Expertise
Education
- Diploma in Clothing, Craft & DesignLinea Academy
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