mubashirah D.

Mubashirah D. is an accomplished Social Media Manager based in Karachi, Pakistan, with a dynamic background in enhancing brand visibility through strategic social media initiatives. Her expertise lies in crafting compelling content that aligns with go-to-market strategies and transforms viral campaigns into loyal customer bases. At Glanz Publishing Services, she orchestrated social media campaigns, aligning them with new title launches, while maintaining a consistent brand narrative across platforms like Instagram, TikTok, and LinkedIn. Her adept use of Facebook Ads Manager to run paid promotions effectively expanded audience reach and engagement. Mubashirah's tenure at AuthorWings further solidified her prowess, where she shaped brand voice and strengthened positioning through targeted content strategies. Her academic pursuit in Business Administration with a major in Marketing from Bahria University complements her practical experience. She is well-versed in leveraging marketing analytics to optimize content performance through metrics such as engagement rates, reach, impressions, and CTR.