Muhammad I.

Muhammad I. is an experienced Meta Ads Specialist with a focus on eCommerce and lead generation campaigns. As a freelance professional, he has managed Meta Ads for businesses seeking increased sales and ROAS by leveraging performance scaling, conversion optimization, and structured A/B testing. His work includes implementing Meta Pixel and Shopify integration to ensure accurate conversion tracking and utilizing data-driven approaches to optimize key campaign metrics such as CTR, CPC, CPM, and conversions. Muhammad I. has consistently achieved notable results, including a 4.5x ROAS and maintaining Add-to-Cart costs under Rs 100 during product testing, demonstrating his strong command of digital ad strategy and creative optimization in the eCommerce domain.