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Experience
Market Research and Marketing Specialist
IFFODS · 2023 — 2025
Conducted thorough market research in the Surabaya region to identify key consumer segments and assess market size, enhancing target consumer identification. Developed and executed a marketing system and workflow to facilitate communication and improve operational efficiency within the marketing department.
Freelance Analyst
UMKM · 2025 — Present
Offer ongoing financial and digital marketing consultation to UMKM sellers, emphasizing advertisement optimization and enhancement of digital presence. Conduct profit and loss calculations while providing strategic analysis and actionable business advice, leading to an average increase in Return on Ad Spend (ROAS) for various clients. Deliver data-driven advice on business development, including initial expansion cost calculations and in-depth risk assessments for new market entry strategies.