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Muhammad R. — Senior Amazon Brand Manager from Pakistan

Muhammad R.

Senior Amazon Brand Manager

Pakistan 6+ years
Open to offersNew to Platform
Languages
English
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About

Rashid B. is a seasoned Amazon Brand Manager and PPC Expert with over six years of experience driving large-scale advertising campaigns and optimizing FBA operations across global markets. His impressive management of over $30 million in total advertising spend has consistently led to significant sales and conversion rate improvements, with an average increase of 25%. Rashid's tenure at companies like Project Cloud and Silicon Valley Commerce saw him overseeing thousands of SKUs for notable brands like Dove and Purina, utilizing tools such as Helium 10 and Data Dive for strategic enhancements. In his role at Rew Ads Agency, he successfully managed brand strategies and PPC campaigns, achieving notable metrics such as a 25% sales increase with a 30% reduction in CPC. Rashid's technical proficiency extends to using advanced analytics and management tools, ensuring high-impact results across various industries, including beauty, home, and health sectors.

Experience

  • Catalog Manager

    Project Cloud · 2025 — 2026
    Managed comprehensive catalog operations for several Amazon brands based in the US. Supervised the quality and compliance of listings, along with product content across extensive SKU ranges. Coordinated with brand managers and vendors to guarantee catalog precision.
  • Catalog Manager

    Silicon Valley Commerce · 2024 — 2025
    Optimized over 1,500 SKUs for major global brands such as Dove, Purina, Pet Zone, and Nature's Miracle. Conducted data-driven SEO enhancements on product titles, bullet points, and descriptions to improve organic search visibility. Utilized Helium 10, Data Dive, and ChatGPT for strategic improvements in listings.
  • Amazon Brand Manager

    Rew Ads Agency · 2022 — 2023
    Oversaw the complete Amazon brand strategy, including PPC campaigns and FBA operations for various clients. Enhanced sales by 25% and reduced CPC by 30% through effective campaign optimization. Improved lead quality by 30% via targeted audience segmentation and reporting on performance using Brand Analytics and advanced Excel functionalities.
  • Senior PPC Expert & Brand Manager

    Vines Commerce · 2020 — 2022
    Managed an Amazon PPC ad budget of $800K monthly across more than 10 high-value client accounts. Directed a team of five specialists, resulting in a 15% increase in client satisfaction through regular and structured reporting. Developed intelligent bidding strategies that lowered cost-per-click by 30% while maintaining conversion rates. Handled FBA logistics, which included shipments, inventory tracking, and resolving case issues.

Skills & Expertise

Education

  • MSc Computer Science
    University of the Punjab · 2021 — 2023
  • BSc Computer Science
    University of the Punjab · 2018 — 2021

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