Muhammad S.
Mid-Level Marketing & Social Media Manager
Open to offersNew to PlatformAbout
Muhammad S. is a seasoned Sales & Marketing Professional with over four years of experience in executing digital campaigns, managing social media, and driving B2B/B2C sales in the UAE and beyond. His expertise encompasses the development of integrated marketing strategies that enhance brand positioning and increase lead conversion into sustained revenue partnerships. Currently, in his role as a Marketing & Social Media Manager at Custom X Packaging, he leads digital marketing initiatives across platforms like Instagram, Facebook, and TikTok, significantly boosting audience engagement and brand visibility. Previously, as a Sales Executive at Study Planners Education Consultancy, he excelled in sales, consistently meeting revenue targets through strategic sales initiatives and consultative selling. Furthermore, his tenure as a Marketing & Client Support Associate at Hunerkada College of Visual & Performing Arts saw him successfully executing digital campaigns that measurably improved brand awareness. With a solid foundation in biotech education from the University of Central Punjab, Muhammad S. brings a valuable cross-functional perspective to business administration and HR operations.
Experience
Sales Executive
Study Planners Education Consultancy · 2023 — 2025Enhanced enrolment numbers through a mix of online and offline sales strategies, successfully meeting monthly revenue targets. Utilised consultative selling approaches to understand client needs, offering tailored educational solutions that resulted in confirmed enrolments. Managed the sales process from initial contact to closure, documenting follow-ups in a CRM system and analysing conversion data for outreach refinements. Maintained thorough follow-up records and performance metrics for tracking conversion trends, facilitating ongoing improvements in sales results.HR & Administrative Coordinator
Hunerkada College / Custom X Packaging · 2023 — 2025Oversaw recruitment and onboarding across various departments, managing candidate screening, interviews, and new employee orientation. Maintained thorough employee records while ensuring compliance with HR policies, coordinating payroll and attendance. Managed client databases, invoicing, and order documentation to facilitate smooth operations and timely deliveries. Contributed to staff training and development to promote workplace productivity and enhance employee engagement.Marketing & Social Media Manager
Custom X Packaging · 2023 — PresentLead the execution of integrated digital marketing campaigns across platforms including Instagram, Facebook, and TikTok to enhance brand visibility and drive audience growth. Oversee the entire social media process, from planning content calendars and producing creative assets to engaging with the community and reporting on performance metrics. Collaborate with influencers and graphic designers to create marketing materials that resonate with target audiences. Evaluate campaign performance data to pinpoint areas for improvement, elevating engagement rates and reinforcing brand positioning. Develop and implement promotional strategies aimed at acquiring new clients while enhancing brand recognition in the packaging sector.Marketing & Client Support Associate
Hunerkada College of Visual & Performing Arts · 2021 — 2023Implemented digital marketing campaigns and generated engaging social media content that led to increased brand awareness and audience interaction. Managed promotional activities and client communications to focus on customer acquisition, engagement, and retention over the long term. Developed visual content aligned with branding efforts to enhance audience engagement, boost follower growth, and support the marketing goals of the institution.
Skills & Expertise
Education
- BS BiotechnologyUniversity of Central Punjab, Lahore, Pakistan · 2021 — 2024
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