Muhammad M.
Senior Meta Ads Specialist
Open to offersNew to PlatformAbout
Muhammad M. is a seasoned Meta Ads Specialist and Performance Marketer with over five years of experience in crafting and optimizing Facebook and Instagram campaigns, primarily focused on lead generation and sales. Operating from Islamabad, Pakistan, he has a proven track record of applying data-backed strategies, such as audience targeting and A/B testing, to minimize the cost per acquisition (CPA) and maximize return on investment (ROI) across different industries. Muhammad has held significant roles, including Digital Marketing Executive at Digisolutions4u, where he led the full lifecycle of Meta ad campaigns, improving conversion rates through precise audience strategies and creative testing. His earlier experience includes roles at MediaPark and Tryngo Services, where he managed multi-channel marketing strategies and improved website conversions. Muhammad's educational background in Computer Engineering from Bahria University underpins his analytical approach, highlighted by generating a 6.69x ROAS in a notable e-commerce case study as part of his achievements.
Experience
Digital Marketing Executive
Digisolutions4u · 2022 — PresentPlanned, launched, and optimized Facebook and Instagram ad campaigns with an emphasis on lead generation and sales. Developed targeted audience strategies to enhance conversion rates and minimize ad spend wastage. Performed ongoing A/B testing on creatives, copy, and audience segments to determine effective combinations. Optimized campaigns to decrease cost per acquisition and enhance overall ROI. Analyzed performance data through Meta Ads Manager for informed decision-making. Worked in collaboration with design and content teams to produce high-converting ad creatives and landing pages, managing the complete campaign lifecycle from setup to scaling.Digital Marketing Manager
MediaPark (SMC-Pvt) Ltd · 2020 — 2021Oversaw multi-channel marketing strategies that encompassed paid ads, SEO, and conversion optimization efforts. Enhanced campaign performance by reducing cost-per-click and boosting conversion rates. Applied A/B testing strategies that led to improved website conversion. Utilized analytics tools to monitor campaign performance and refine marketing initiatives. Directed marketing initiatives aimed at increasing online visibility and overall engagement.Digital Marketing Specialist
Tryngo Services · 2018 — 2020Implemented digital marketing campaigns across both social media and search platforms. Assisted in lead generation campaigns through targeted audience strategies. Conducted analysis and optimization of campaign performance. Collaborated with various teams to enhance engagement and campaign results.Digital Marketing Intern
Knova Smith · 2016 — 2017Supported in the creation and management of Facebook ad campaigns. Acquired practical experience in audience targeting, budgeting, and campaign optimization. Learned techniques for performance tracking and campaign enhancement.
Skills & Expertise
Education
- BS(Computer Engineering)Bahria University · 2009 — 2013
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