Muhammad R.
Mid-Level Meta Ads Specialist
Open to offersNew to PlatformAbout
Muhammad R. is a highly skilled Meta Ads Specialist with extensive experience in managing Facebook and Instagram campaigns tailored for eCommerce and service-oriented businesses. Notably, he has scaled a men's jewelry Shopify store to achieve PKR 10,000+ in daily sales, maintaining a 2x+ return on ad spend (ROAS). With a finance background and strong analytical skills, Muhammad adeptly handles budget management, performance tracking, and data-driven campaign optimization. His adept use of tools like Meta Ads Manager, Google Tag Manager, and Google Analytics 4 facilitates precise campaign management and reporting. He has also successfully executed a Facebook lead generation campaign for tax services, achieving a strong return on investment. Muhammad is available for remote opportunities globally, open to project-based, part-time, and full-time engagements.
Experience
Meta Ads Manager
Men's Jewelry eCommerce — Shopify Store · 2025 — PresentLaunched a men's jewelry Shopify store, achieving over PKR 10,000 in daily revenue. Oversaw daily ad budgets ranging from PKR 1,500 to 2,000 across Facebook and Instagram, maintaining a positive ROAS above 2x. The ad spend of around PKR 60,000 resulted in sales exceeding PKR 125,000, yielding a campaign ROAS of approximately 2.08x. Developed and tested various ad creatives, focusing on conversion events. Implemented Meta Pixel, custom audiences, and retargeting to enhance purchase conversion rates. Utilized Google Tag Manager to set up tracking tags, triggers, and variables, including Meta Pixel and GA4. Integrated Google Analytics 4 with the store to create custom reports for campaign performance analysis. Analyzed key KPIs daily to inform budget allocation decisions and adjusted ad sets based on A/B testing results.Meta Ads Campaign — Lead Generation
Tax Services Business · 2024 — PresentDesigned and executed a Facebook campaign aimed at generating leads for personal tax services. Allocated PKR 15,000 to ads and successfully gained three paying clients, reflecting a strong lead-generation ROI. Targeted local demographics and interests through Meta Ads Manager, managing all aspects from ad copy to creative and budget execution.Income Tax Preparer
Self-Employed · 2017 — PresentManaged effective communication between clients and tax authorities, ensuring clarity in exchanges. Conducted comprehensive reviews of financial records to maintain accuracy and compliance with regulations. Calculated and submitted tax returns on behalf of clients within regulatory timelines.Accounts Officer
Techno Engineering Services (PVT) Limited · 2012 — 2014Oversaw financial data management across multiple sites, honing skills in data accuracy and analysis crucial for performance marketing. Reconciled complex financial records, which supported precise campaign reporting and tracking.
Skills & Expertise
Education
- Bachelor of LawsBahauddin Zakariya University · — — 2016
- Master in Commerce — Accounting & FinanceIslamia University · — — 2012
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