Nada A.
Mid-level Content Marketing Specialist
Open to offersNew to PlatformAbout
Nada A. is an experienced Content Marketing Specialist based in Giza, Egypt, with a solid foundation in journalism and digital communication. She has developed and executed content strategies for companies like Al Madina Al Munawara Co. in Saudi Arabia and Raq, delivering campaigns across 13 industries throughout Egypt, Saudi Arabia, and the UAE. Nada has collaborated with creative and design teams to optimize social media management and drive user engagement, and has led cross-functional teams to align content with diverse client objectives. Her professional history covers content creation and digital marketing for agencies such as Business Heaven, 99Percent Marketing, and Kawaser Performance, as well as journalism roles at El Masry El Youm and MasrTimes. Nada is a Cairo University journalism graduate, proficient in market research and performance analysis, and skilled in leveraging AI tools for digital marketing and content creation.
Experience
Content Marketing Specialist
Al Madina Al Munawara Co. (Remote) · 2024 — PresentDeveloped and executed content strategies that enhanced website traffic and engagement rates. Collaborated with designers to craft appealing social media content, leading to increased interaction and conversion rates. Conducted comprehensive market analysis and competitor research to refine content strategies for more targeted marketing efforts.Content Creator
Raq · 2024 — 2024Designed and executed content plans for 13 industries in Saudi Arabia and the UAE, resulting in heightened engagement. Led a team of designers to ensure content alignment with brand messaging and objectives, thus improving the customer experience. Leveraged audience insights to tailor campaigns, leading to growth in social media followers.Content Creator
Business Heaven · 2024 — 2024Developed strategic content calendars for social media platforms, enhancing consistency and brand communication. Provided monthly insights and analysis to help clients optimize their social media presence and engagement. Executed content strategies that increased social media engagement for multiple clients and managed a cross-functional team to ensure alignment with client objectives.Marketer
99Percent Marketing agency · 2024 — 2024Gained practical experience in marketing strategy, content creation, photography, video editing, and compiling monthly performance reports, as well as developing soft skills and presentation techniques.Digital Marketer
Kawaser Performance · 2024 — 2024Collaborated with clients to enhance their marketing activities and business outcomes across various industries in the Arab region. Acquired skills in marketing, content creation, and managing sponsored ads while facilitating workshops with team members.Digital Marketer
Information and Decision Support Center (IDSC) · 2023 — 2023Gathered and verified information for digital publications, contributing to the creation of content for the center’s LinkedIn, focusing on presenting reliable data in an engaging manner.Journalist - Economics Department
El Masry El Youm · 2023 — 2023Researched and authored articles on economic trends, analyzing the impact of various events on the local market.Producer of TV Programme
Al Hadath Alyoum · 2022 — 2022Managed the daily production of a TV program, coordinating efforts between the editorial team and production staff.Editor
MasrTimes Website - Accidents Section · 2021 — 2022Covered news related to accidents and edited stories for publication.
Skills & Expertise
Education
- Bachelor of Mass CommunicationCairo University · 2019 — 2023
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