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Nikko I. — Mid-Level Digital Marketing Specialist from Philippines

Nikko I.

Mid-Level Digital Marketing Specialist

Philippines 6+ years
Open to offersNew to Platform
Languages
EnglishSpanishKorean
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About

Nikko Ivan R. is a seasoned Digital Marketing Specialist and media buyer with extensive experience managing and scaling ad campaigns for direct-to-consumer (DTC) brands, ecommerce, lead generation, and the dental industry. At MyResolve, CarbonTech/Bettie Monroe, MCMedia Digital, PDD, and Uptick Marketing, Nikko Ivan R. delivered measurable results by deploying Facebook Ads, Instagram Ads, Google Ads, and TikTok, with a focus on optimizing ad spend, reducing CPR, and maximizing revenue growth. He consistently drove campaign success through data-driven strategy development, competitive research, and collaborative work with cross-functional and creative teams. His expertise includes conducting A/B tests to boost conversions, dynamically refining campaigns, and reporting on advertising performance to refine approaches for ecommerce brands and patient acquisition in the dental sector.

Experience

  • SMM/MEDIA BUYER

    MyResolve · 2022 — 2026
    Oversaw and expanded ad campaigns across Facebook, Instagram, Google Ads, and TikTok, leading to positive outcomes for DTC brands. Designed data-informed strategies that lowered CPR and fostered revenue growth. Implemented A/B testing to enhance creative elements and targeting, resulting in improved ad performance. Partnered with multiple teams to ensure that campaigns aligned with brand goals and delivered measurable results. Administered ad budgets efficiently to maximize profit while promoting successful campaigns.

  • SMM/MEDIA BUYER

    PDD · 2021 — 2022
    Formulated extensive media buying strategies aimed at boosting patient acquisition. Investigated competitor advertising approaches and market trends specific to the dental sector. Managed advertising campaigns on Facebook and Instagram to engage targeted audiences. Analyzed ad campaign performance metrics and optimized in real-time by modifying ad copy, targeting parameters, and budgets. Conducted A/B testing on various ad creatives and headlines to enhance engagement and drive patient conversion. Generated comprehensive weekly and monthly performance reports.

  • SMM/MEDIA BUYER

    MCMedia Digital · 2019 — 2021
    Directed and expanded digital advertising campaigns across Facebook, Instagram, Google, and TikTok for Ecommerce and Lead Gen clients. Developed distinct strategies tailored for varying audiences. Collaborated intimately with the creative team to ensure advertising materials were consistent with brand objectives. Evaluated and reported on campaign performance to refine strategies and boost results. Adjusted and optimized campaigns through thorough testing of scaling strategies while managing monthly ad budgets effectively.

  • SMM/MEDIA BUYER

    CarbonTech/Bettie Monroe · 2018 — 2021
    Managed and scaled advertising initiatives on Facebook, Instagram, Google Ads, and TikTok, consistently achieving results for DTC brands. Constructed data-driven strategies specializing in lowering CPR and enhancing revenue growth. Performed A/B testing to improve creative elements and targeting, boosting conversions. Worked alongside cross-functional teams to ensure campaigns were effective in meeting brand objectives while producing quantifiable outcomes. Effectively administered ad budgets to maximize profitability during campaign scaling.

  • SMM/MEDIA BUYER

    Uptick Marketing · 2016 — 2020
    Developed comprehensive media buying strategies with a focus on increasing patient acquisition. Researched competitor advertising strategies and market trends across relevant industries. Managed campaigns on Facebook and Instagram targeting specific audiences. Tracked advertising performance through metric analysis and optimized campaigns by adjusting ad copy, targeting configurations, and budgets to achieve desired outcomes. Conducted A/B testing for various ad creatives and images to continuously enhance engagement and patient conversion rates. Created regular weekly and monthly reports.

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