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About
Andrea J. is a psychologist with an anticipated graduation in August 2026 from the University of Antioquia, currently pursuing a specialization in Market and Consumer Research at Universidad El Bosque. Her expertise is rooted in Customer Experience and Consumer Insights, enriched by experience in digital entrepreneurship where she managed online sales and client relations through social media platforms like Instagram and WhatsApp. Andrea has successfully launched independent projects, including Libres y Sueltas and Ocean Clips, focusing on product importation and local artisan sales. She also contributed to digital campaigns and website optimization at Elevate Auto Broker using tools like Meta Business Suite, Facebook/Instagram Ads, and WhatsApp Business. Additionally, her practical experience at the Family Commissary of Medellín honed her skills in active listening and confidential information management. Andrea is proficient with digital tools such as IA/ChatGPT, Canva, and Google Workspace, and she continues to build capability in process automation and CX platforms.
Experience
Digital Project: Elevate Auto Broker
null · 2026 — PresentAssisted in creating and optimizing the website elevateautobroker.com using Lovable, focusing on service structure, forms, commercial texts, and calls to action. Utilized Meta Business Suite, Facebook/Instagram Ads, WhatsApp Business, Google Business, and AI tools to enhance communication, content, and client acquisition. Engaged in digital campaigns, segmentation, content review, commercial message writing, and improved user experience across digital channels.Intern - Family Police Station
Alcaldía de Medellín – Secretaría de Seguridad y Convivencia · 2026 — PresentProvided assistance and orientation to users in an institutional context, emphasizing active listening, clear communication, and responsible handling of sensitive information. Conducted analysis of individual and family needs to support records, reports, and interdisciplinary processes. Organized information and tracked cases while adhering to confidentiality, timeliness, and professional responsibility.Independent Projects: Ocean Clips
null · 2022 — 2024Created and sold handmade hair accessories made from artificial flowers, particularly converting artificial orchids into various accessories. Managed online sales through Instagram and national shipping while actively participating in fairs and university sales. Produced promotional photography, videos, and materials; handled customer inquiries via social media and WhatsApp; tracked orders and requests. Developed commercial skills, maintained customer communication, organized logistics, and adjusted offerings based on audience preferences.Independent Projects: Libres y Sueltas
null · 2021 — 2022Managed the importation and marketing of nipple covers and women's products aimed at addressing specific safety and comfort needs. Oversaw business operations, including product selection, photography, advertising videos, social media posts, and customer service through Instagram and WhatsApp, along with in-person sales, deliveries, and shipments. Identified user needs and communicated product benefits such as skin tone matching, thin materials, and durable silicone. Addressed queries, monitored orders, and enhanced the online shopping experience.
Skills & Expertise
Education
- Bachelor of PsychologyUniversidad de Antioquia · 2021 — 2026
- Specialization in Market Research and ConsumptionUniversidad El Bosque · — — 2026
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