Olawale A.
Mid-Level SEO Content Specialist
Open to offersNew to PlatformLanguages
English
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About
Olawale J. is a seasoned SEO specialist and co-founder of Nedia Digital in Ibadan, noted for his proficiency in content optimization and strategic digital marketing. With over five years of experience, he applies SEO tools such as Ahrefs, SEMrush, and Google Trends to develop effective content strategies that boost visibility and engagement for businesses. In his role at Nedia Digital, Olawale oversees SEO and GEO strategy, client onboarding, and business development, ensuring alignment with client goals. Previously, he served as a Digital Marketing Specialist at Spa Theory, where he significantly contributed to increasing revenue and improving local search visibility. His role as an SEO Content Specialist and ghostwriter at the International Lean Six Sigma Institute highlights his skills in crafting high-ranking content and leading audience-engaging social media campaigns. Olawale's background is complemented by a Master of Science in Biochemistry from Adekunle Ajasin University and certifications in Blogging and Facebook Ads from Trispark Academy.
Experience
Co-Founder
Nedia Digital · 2026 — PresentCo-founded Nedia Digital, an SEO and GEO content agency that assists coaches, founders, and B2B brands in improving their Google rankings and obtaining citations within AI search platforms. Led SEO and GEO/AEO strategies across client accounts, which included conducting keyword research, planning topic clusters, and optimizing citations for AI search environments. Authored and revised high-converting blog posts, pillar pages, and landing pages, while overseeing freelance writers and contractors on larger projects. Managed client onboarding, scoping, and communication throughout, ensuring alignment with brand goals. Developed the internal content production process to maintain consistency and scalability in output. Engaged in business development, partnerships, and managed inbound leads to build and sustain client relationships.Digital Marketing Specialist – Mobile Massage Company
Spa Theory · 2025 — 2026Designed and executed a comprehensive SEO strategy that enhanced Spa Theory's online visibility and brand recognition. Oversaw three principal marketing channels: SMS through TextByChoice and Twilio, Email, and SEO, contributing to significant revenue during my tenure. Created SEO-optimized blog content, resulting in improved organic traffic and engagement across primary platforms. Directed the creation and optimization of location-specific web pages to align with SEO best practices, maximizing local search visibility. Collaborated with the development team to facilitate the migration from SquareSpace to WordPress, ensuring a smooth transition without traffic loss. Implemented GEO and AEO strategies to enhance visibility in location-based local listings. Executed targeted email sales campaigns via Squarespace with notable engagement rates and conducted bulk SMS outreach to support pipeline growth.SEO CONTENT SPECIALIST & GHOSTWRITER
International Lean Six Sigma Institute (ILSSI) · 2023 — 2025Increased website traffic through the creation of SEO-optimized blog articles and landing pages promoting ILSSI certifications and conferences. Enhanced organic lead generation by publishing high-ranking WordPress content drafts. Developed social media campaigns based on data-driven insights, leading to improved engagement across various platforms. Continuously monitored and optimized SEO metrics, which resulted in enhanced visibility and keyword rankings.CONTENT ANALYST & CONTRIBUTOR
Warrior Maven (Centre for Military Modernization) · 2024 — 2025Authored and optimized numerous articles focused on military topics, contributing to increased website traffic. Developed content pertaining to defense technologies, which resulted in a rise in newsletter subscriptions. Enhanced audience engagement by integrating keyword research into high-traffic articles.YOUTUBE SCRIPTWRITER
RPD Marketing Agency · 2023 — 2023Created scripts for over twenty SEO-focused YouTube videos, which improved viewer engagement rates. Conducted extensive audience research that led to enhanced video visibility through strategic keyword integration.VOLUNTEER WRITER & RESEARCHER
Livingstone Explorers Initiative International · 2021 — 2022Generated field reports and educational content to improve donor engagement. Performed qualitative and quantitative research to support community improvement initiatives through data collection and analysis.CONTENT STRATEGIST & BUSINESS MANAGER
G-Services Group · 2021 — PresentImplemented content strategies that resulted in increased web traffic through thorough keyword research and editorial planning, as well as ghostwriting efforts. Developed and executed strategies that improved product visibility across Hozanas eCommerce platforms. Enhanced brand awareness through targeted advertising and lead-generation efforts. Managed a team devoted to social media strategy and content creation to achieve significant growth in the follower base.REMOTE SALES AND CONTENT MARKETING SPECIALIST
Qwetry Software · 2020 — 2020Developed email marketing campaigns that significantly increased client inquiries. Created persuasive social media and blog content that expanded brand reach within a short time frame.CLIENT SERVICE OFFICER & COPYWRITER
Stowecroft Consulting · 2019 — 2020Oversaw bulk email campaigns that improved client response rates. Created engaging social media content that contributed to customer retention initiatives.
Skills & Expertise
Education
- Master of Science (MSc.): BiochemistryAdekunle Ajasin University · — — 2019
- Bachelor of Science (BSc.): BiochemistryAdekunle Ajasin University · — — 2015
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