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Paola M. — Mid-Level Graphic Design Specialist from Colombia

Paola M.

Mid-Level Graphic Design Specialist

Colombia 2-3 years
Open to offersNew to Platform
Languages
EnglishSpanish
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About

Paola M. es una Diseñadora Gráfica Semi-Senior y CEO & Creative Director con experiencia comprobada en diseño gráfico freelance y agencias como MbDesing Studio y Novamarketing, así como en la gestión de comunidades en redes sociales para empresa Shantal Eiffel. Ha liderado la conceptualización y ejecución de identidades visuales, la creación de logotipos y el desarrollo de piezas gráficas y contenido visual para redes sociales, incluyendo Instagram, Facebook y TikTok. Su trayectoria abarca la dirección de arte en campañas digitales, la producción y edición de reels, la administración y monitoreo de plataformas sociales y la coordinación de eventos corporativos y activaciones de marca, principalmente en sectores como branding, marketing digital y comercio electrónico. Domina Adobe Illustrator, Adobe Photoshop, Adobe Premier Pro y la creación de diseños para impresión DTF y tiendas online, garantizando coherencia visual y narrativa en todos los puntos de contacto de sus clientes.

Experience

  • CEO & Creative Director

    Company not specified · 2025 — 2026
    Led the agency's overall operations, overseeing branding strategies and digital asset production. Directed art for social media campaigns and high-impact audiovisual production, ensuring clients' visual and narrative consistency. Coordinated corporate events and brand activations, managing logistics and user experience from start to finish.

  • Diseñador Gráfico Semi-Senior

    Company not specified · 2024 — Present
    Created graphic pieces for social media platforms including Instagram, Facebook, and Tiktok to enhance brand presence. Designed websites for businesses, e-commerce stores, and landing pages. Developed and adapted graphic designs for printing in DTF.

  • Community Manager

    Company not specified · 2023 — 2023
    Oversaw social media management and engagement processes, interacting with the public for improved online presence.

  • Diseñador Gráfico Semi-Senior

    Freelance
    Contributed to the creation of logos for businesses. Designed publications and visual content for social media. Developed labels and graphic materials for products. Produced and edited reels for social networks.

  • Diseñador Gráfico Jr.

    MbDesing Studio
    Engaged in tasks related to graphic design, focusing on posts for social media, logo creation, and the management of social media platforms.

  • Community Manager

    Empresa Shantal Eiffel
    Administered and managed social media accounts. Monitored interactions with the audience to enhance online presence and engagement. Created appealing content aligned with the company's identity. Handled and completed orders through social networks such as Instagram and WhatsApp.

  • Diseñador Gráfico Semi-Senior

    Novamarketing
    Focused on the conceptualization and execution of visual identities, such as logos, typography, and color palettes, ensuring brand consistency across all touchpoints.

Skills & Expertise

CanvaShort-Form Video and Social MediaCapCutGraphic DesignAdobe Creative SuiteUI/UX DesignerAdobe Premiere ProAdobe Photoshop

Education

  • Bachiller
    Colegio San José de Tarbes El Paraiso · — — 2020
  • T.S.U. Diseño Gráfico
    Instituto Universitario de Tecnología Industrial “Rodolfo Loero Arismendi” (IUTIRLA)

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