Paola V.
Senior Marketing and Communications Specialist
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About
Paola V. is an experienced Marketing and Communications Specialist with over nine years leading integrated strategies in B2B and corporate environments across the industrial, consumer electronics, and technology sectors. At LG Electronics, she managed B2B marketing for the HVAC division, leading branding, lead generation, and executing campaigns—coordinating with regional teams and agencies to deliver measurable results. Previously at Corporación Pro, Paola drove 360° marketing strategies, public relations, and high-impact events for multiple brands, focusing on market visibility, strategic content development, and performance analytics. Her background also includes PR campaign execution and crisis management at Softnyx SAC. Paola is highly adept in digital marketing, SEO/SEM, and KPI optimization within dynamic business domains.
Experience
Marketing Management - División HVAC (B2B)
LG Electronics · 2025 — 2026Oversaw the execution of B2B marketing strategies focused on lead generation and brand positioning within the industrial sector. Developed a comprehensive branding approach for the showroom to align brand experience with commercial goals. Coordinated regional and agency campaign efforts across ATL, BTL, and digital channels, ensuring consistent and efficient execution. Managed commercial events and activations that strengthened relationships with key clients and stakeholders. Created strategic sales materials including brochures, catalogs, and presentations. Handled budgets for offline and online marketing campaigns and monitored campaign KPIs, suggesting improvements to enhance performance and return on investment.Ejecutiva de Cuentas
Corporación Pro · 2018 — 2024Designed and implemented 360° marketing strategies for various brands, achieving sustained improvements in brand visibility and positioning. Led PR strategies that secured coverage in relevant media outlets and enhanced brand reputation. Coordinated product launches, events, and activations, creating significant impact on key audiences. Developed strategic content encompassing branding, storytelling, and digital materials in alignment with business objectives. Compiled performance reports and conducted KPI analysis to inform strategic decision-making. Conducted market research, benchmarking, and competitive analysis to identify growth opportunities. Managed relationships with clients, media, influencers, and internal teams to ensure objectives were met.PR Executive
Softnyx SAC · 2015 — 2018Implemented public relations strategies that enhanced brand visibility and positioning. Maintained media relationships and led the dissemination of press content. Managed reputational crises, safeguarding corporate image in digital and traditional environments. Coordinated campaigns with influencers and content creators to extend outreach.
Skills & Expertise
Education
- MBA – Maestría en Dirección de EmpresasUniversidad de Palermo · 2023 — 2025
- Bachiller en Ciencias de la Comunicación Especialidad: Publicidad y Relaciones PúblicasUniversidad de San Martín de Porres
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