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Patricia M. — Senior Business Development and Digital Marketing Specialist from South Africa

Patricia M.

Senior Business Development and Digital Marketing Specialist

South Africa 6+ years
Open to offersNew to Platform
Languages
EnglishFrench
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About

Patricia M. is a seasoned Sales & Digital Marketing professional with over a decade of international experience in business development and digital marketing across Europe, the UK, Australia, the Middle East, Africa, and North America. She has a proven record in B2B SaaS sales and is proficient in lead generation and data-driven marketing strategies. Patricia has excelled in roles at Digital Seniority, enhancing lead volume by 30% through optimized Meta advertising campaigns, and at Easy Software, where she increased SaaS market reach by 25%. Her tenure at Cargo.one saw her achieving significant cost savings for clients and exceeding sales targets by 25%. Patricia is skilled in consultative selling, account management, and digital campaign optimization. She has also held the position of Senior Cabin Supervisor at Emirates Airlines, managing in-flight crisis situations and customer advocacy. Patricia is passionate about driving digital transformation in industries including logistics, aviation, and technology.

Experience

  • Digital Marketing & Sales (Freelance)

    Digital Seniority · 2025 — 2026
    Focused on lead generation and funnel strategy by optimizing Meta lead generation strategies, which improved conversion rates and increased lead volume. Conducted audience targeting and market research aimed at caregivers and senior decision-makers, enhancing campaign engagement. Monitored campaign performance and produced data-driven reports to refine marketing strategies.
  • New Business Development Consultant

    Easy Software · 2024 — 2025
    Identified new B2B opportunities and expanded the SaaS market reach. Facilitated consultative product demos that enhanced meeting-to-opportunity conversion rates. Cultivated trusted relationships with enterprise clients, contributing to sustained account growth.
  • Sales Account Management Specialist

    Cargo.one · 2023 — 2024
    Developed customized solutions for shipping companies, improving cost efficiency and productivity. Maintained a high client retention rate through effective account management and upselling. Negotiated pricing, terms, and contracts to secure new business and exceeded sales goals.
  • Senior Cabin Supervisor

    Emirates Airlines · 2010 — 2020
    Oversaw in-flight crisis management and operational challenges, demonstrating leadership. Advocated for customers by promoting Emirates Airline products and services, supporting customer satisfaction and loyalty.

Skills & Expertise

Education

  • Bachelor of Business Management
    Coventry University · 2017 — 2020

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