Paul E.
Senior Marketing Strategist
Open to offersNew to PlatformAbout
Paul E. is a results-driven Senior Marketing Strategist with over nine years of comprehensive experience in digital marketing, campaign strategy, and brand management. Operating from Cebu City, Philippines, he has demonstrated proficiency in crafting multi-channel marketing campaigns that effectively drive business outcomes in diverse sectors such as real estate, retail, legal, and F&B. His role often involves managing client-facing remote positions, notably with US-based organizations, leveraging tools such as GoHighLevel for marketing automation and CRM systems for optimizing workflows. Paul excels at leading cross-functional teams and has a proven track record of stakeholder relationship management. His recent tenure includes strategic roles at companies like Harrer Law, P.C., where he achieved significant improvements in client engagement and operational efficiency. Paul continues to expand his expertise in AI-powered workflow optimization, reinforcing his capacity as both a strategic advisor and a hands-on executor in fast-paced environments.
Experience
Legal & Operations Assistant
Harrer Law, P.C. · 2026 — PresentActed as a client intake specialist for consumer debt cases, qualifying leads for attorney consultations. Improved credit report completion rates through proactive follow-ups and managed documentation. Ensured all client communications were addressed promptly across 4 shared inboxes while maintaining a 0% missed-call rate. Conducted research and case verification to provide attorneys with necessary pre-consultation information.Marketing Head
Light Fuels Corporation · 2025 — 2026Oversaw marketing strategy and promotional campaigns for a network of 7 fuel stations. Launched a loyalty program that attracted over 4,000 members and developed a Google Apps Script workflow for loyalty card printing, significantly improving processing efficiency. Enhanced customer acquisition through targeted promotions and led collaboration among cross-functional teams.Social Media Manager — Freelance
Twist & Buckle PH · 2025 — 2026Led the strategy and content development for social media during a concept launch. Created and edited video content that garnered significant average views across platforms, while managing a content calendar to ensure brand consistency.Marketing Automation Specialist
Independent Clients · 2025 — PresentCreated GoHighLevel marketing assets for clients in healthcare, legal, and aviation. Developed landing pages with appointment booking features for dental clinics and established email follow-up sequences and lead nurturing workflows for a US-based law firm. Designed a landing page for a marketing services agency focused on lead capture and service positioning, while enhancing GHL skills through hands-on projects.Campaign & Events Manager — Corporate Affairs & Branding
Aboitiz InfraCapital – Mactan-Cebu International Airport Corporation · 2025 — 2025Managed the planning and execution of branding and community campaigns for an international airport. Ensured that activations aligned with corporate objectives and improved passenger experience through coordinated efforts with government bodies and tourism agencies.Marketing Associate Manager
Ayala Land Malls Inc. · 2024 — 2025Coordinated over 80 mall-wide activations each year, enhancing shopper engagement and increasing tenant revenue. Developed marketing strategies for merchants across multiple commercial zones and generated data-driven reports to optimize marketing investments and returns.Social Media Manager — Freelance
Central Perk Ozamiz · 2024 — 2025Handled comprehensive content planning and community management for social media platforms. Rolled out monthly content calendars in alignment with campaigns and improved engagement metrics based on analytics.E-Commerce Sales Associate & Wine Consultant
Garland Wines · 2023 — 2024Conducted high-volume sales outreach daily, promoting repeat purchases of premium wines to existing clients. Managed the order lifecycle through Shopify and executed targeted email marketing campaigns to boost inventory and seasonal promotions.Senior Marketing Associate
Ayala Land Malls Inc. · 2022 — 2023Executed more than 200 on-ground activations, resulting in a notable increase in foot traffic. Managed social media channels, achieving significant growth in followers and maintaining high engagement rates. Facilitated media sales to support revenue recovery in the Advertising & Promotion sector.
Skills & Expertise
Education
- Bachelor of Science in Business Administration — Major in Marketing ManagementCapitol University · — — 2016