Paula S.
Senior Regional Sales Manager
Open to offersNew to PlatformAbout
Paula S., based in San José, Costa Rica, is an experienced Sales Leader and Strategic Advisor specializing in business development, marketing, and stakeholder engagement across Central America, the Dominican Republic, and the US. With a focus on client-centric value propositions and data-driven go-to-market strategies, she excels in crafting executive business cases to fuel scalable, high-impact initiatives. Currently, as Field Sales Development Manager at Veeam Software, she drives sales development in the competitive US West market, leveraging tools like Salesforce, Tableau, and AI to achieve targets. Past roles include orchestrating stakeholder management and customer strategies at Fidelitas University, and expanding Lexmark's channel sales across EMEA with TechData. Her regional management expertise at IT NOW led to over 200% revenue growth through strategic partnerships and innovative digital platforms. Paula holds a Master’s in Marketing and Commercial Management from Universitat de Barcelona and has earned multiple certifications including Scrum Master and Sales Coaching.
Experience
Field Sales Development Manager
Veeam Software · 2025 — PresentOversee the entire sales development pipeline, consistently meeting targets within the competitive US West enterprise market. Conduct strategic outreach and business development efforts to identify high-impact opportunities, utilizing tools such as Salesforce, Tableau, and Artificial Intelligence for workflow design. Create playbooks and materials focusing on key product pillars and operational excellence, acting as an advisor to leaders in translating business objectives into scalable execution roadmaps.Sales Manager
Fidelitas University · 2019 — 2025Direct stakeholder management and customer acquisition strategies across four corporate business units. Play a key role in developing a long-term strategic plan for the enterprise, ensuring alignment between business cases, marketing, service delivery, and operations. Lead a team of 7 supervisors and over 90 consultants across Contact Center, Customer Service, and Walk-in Centers.Sales Manager
Lexmark Channel Sales EMEA, TECHDATA · 2019 — 2019Implement the initial steps of Lexmark Europe's channel expansion and business development strategy. Oversee and train supervisors and Inside Sales teams to enhance channel engagement while delivering customized proposals for EMEA partners. Achieve significant milestones in executing the operational action plan within the first six months.Regional Sales and Business Development Manager
Grupo CERCA · 2017 — 2019Manage a regional portfolio of consulting, marketing, and communication services across Central America, the Dominican Republic, North America, and South America. Establish and engage strategic stakeholders from various industries such as Technology, Corporate, Construction, and Agriculture to co-create tailored solutions. Collaborate with administrative, digital, and financial departments to build sustainable revenue models and oversee complex expense budgets.Regional Sales and Marketing Director
IT NOW · 2012 — 2016Oversee the complete commercial lifecycle and business development for a leading technology industry platform in Central America and the Dominican Republic. Direct multi-disciplinary teams across 7 regional offices, including commercial, editorial, design, operations, and events personnel. Develop strategic partnerships, monetization frameworks, and RFP responses for corporate accounts and global tech manufacturers.
Skills & Expertise
Education
- Master’s Degree in Marketing and Commercial ManagementUniversitat de Barcelona · — — 2020
- Postgraduate Degree in Digital MarketingEAE Business School · — — 2013
- Bachelor’s Degree in Public Relations & Corporate CommunicationsUniversity of Costa Rica · — — 2008
- Bachelor’s Degree in Communications – Honors GraduateUniversity of Costa Rica · — — 2004
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