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Pauline G. — Mid-Level Business Analyst from Philippines

Pauline G.

Mid-Level Business Analyst

Philippines 2-3 years
Open to offersNew to Platform
Languages
EnglishTagalog
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About

Pauline B. is a results-driven Business Analyst with comprehensive expertise in the realms of data analysis, process improvement, and digital marketing. Her career, highlighted by her role at Asti Business Services Inc., encompasses adeptness in gathering business requirements, optimizing workflows, and leveraging SEO and analytics to fuel business growth. Pauline excels in collaborating with cross-functional teams and translating business needs into actionable insights, supported by her experience in Agile and Scrum environments. Her prior position as a Digital Marketing Assistant involved managing social media accounts, updating website content with WordPress, and organizing workflows with Notion. She implemented strategies to enhance online presence and collaborated with clients to ensure brand consistency. Furthermore, her history includes executing digital marketing plans, optimizing content using SEO principles, and leading campaigns to increase engagement. With certifications in Google Analytics, SEO, and digital marketing from renowned platforms like HubSpot Academy and Skillshop by Google, Pauline's skills are further augmented by tools like Google Search Console and Jira.

Experience

  • Digital Marketing Assistant

    Upwork · 2026 — Present
    Managed social media accounts focused on content scheduling, posting, and engagement. Updated website content utilizing WordPress CMS and organized workflows and content calendars through Notion. Assisted with the execution of digital marketing strategies to enhance online presence and collaborated with clients to ensure brand consistency across various platforms.

  • Business Analyst

    Asti Business Services Inc. · 2024 — 2026
    Gathered and analyzed business requirements in an Agile/Scrum environment, playing a key role in iterative product development. Worked closely with stakeholders, product owners, and development teams during sprint planning, backlog grooming, and daily stand-ups. Developed and maintained user stories, acceptance criteria, and business requirements documents to clearly outline business needs, translating these into functional specifications that aligned with Agile delivery cycles.

  • Digital Marketing Associate

    ShoreMarketing - Shore360, Inc. · 2023 — 2024
    Implemented SEO strategies to enhance website visibility, keyword rankings, and organic traffic. Created and optimized content across websites, blogs, and social media platforms according to SEO best practices while managing and executing social media campaigns to bolster engagement, reach, and brand awareness. Monitored and analyzed campaign performance using various analytics tools, driving decisions aimed at improving outcomes.

  • Digital Marketing Associate

    Vista Land & Lifecapes Inc. · 2023 — 2023
    Oversaw digital marketing campaigns centered around lead generation and market research. Developed and executed marketing plans that aligned with business objectives while creating content and visual concepts for advertising campaigns, maintaining brand presence across multiple digital platforms and monitoring campaign performance for improvement opportunities.

  • Digital Marketing Assistant

    Upwork · 2022 — 2023
    Generated SEO-optimized content for various websites, blogs, and social media channels. Conducted keyword research focused on enhancing organic traffic and search rankings, ensuring alignment of content with brand voice and audience preferences and applied SEO best practices for maximum reach and engagement.

  • Administrative Aide II

    Provincial Government of Tarlac - Provincial Command Center Office · 2021 — 2023
    Managed COVID-19 vaccination records and reporting while updating national dashboards with precise patient and vaccine data. Assisted with public inquiries and coordinated program efforts, monitoring surveillance systems and reviewing incident reports.

  • Customer Service Representative

    iQor Philippines - Clark · 2020 — 2020
    Handled customer inquiries and resolved issues effectively while generating sales leads and supporting customer retention efforts. Assessed customer needs to enhance overall satisfaction.

  • English Language Trainer

    Tarlac State University · 2015 — 2019
    Delivered ESL lessons emphasizing reading, writing, and speaking skills. Adapted teaching methods for diverse learning needs and conducted engaging, structured learning activities.