Peggy S.
Mid-Level Trade Marketing Manager
Open to offersNew to PlatformAbout
Peggy S. is a seasoned Account Executive specializing in the spirits and beverage alcohol industries, with notable experience managing premium brands like Jack Daniel’s in the Greater Jakarta area. Her career spans various strategic roles in food and beverage sales, distributor management, and key account development, directly supporting sales growth and market expansion. At Brown-Forman Worldwide LLC, Peggy achieved a significant 25% sales growth through strategic account management and fostering distributor relationships. She has expertly navigated roles such as Trade Marketing Manager and Sales & Marketing Representative, enhancing brand presence in HoReCa channels and driving corporate and event sales initiatives. With a strong foundation in strategic sales planning from her tenure as a Food & Beverage Sales Manager at The Dharmawangsa Hotel Jakarta, Peggy excels in commercial negotiation and developing key accounts. Her education in hotel management from Akademi Pariwisata Trisakti underpins her comprehensive approach to business development and market expansion.
Experience
F&B Sales Administration
Ritz-Carlton Jakarta, Pacific Place · 2025 — 2026Contributed to premium food and beverage revenue initiatives through corporate business, event sales, and dining promotions.Sales & Marketing Representative
1920 Bar & Lounge, Kemang · 2025 — 2025Generated corporate and social-event opportunities by managing client relations and executing direct prospecting.Business Development
Kkado Chicken · 2025 — 2025Recognized business growth opportunities while developing strategies for expansion and franchise initiatives.Senior Business Consultant
PT BestProfit Futures · 2024 — 2025Oversaw client relationships and provided market insights alongside consultative recommendations to guide commercial decisions.Food & Beverage Sales Manager
The Dharmawangsa Hotel Jakarta · 2023 — 2024Directed strategic sales planning for restaurant, banquet, and catering operations while managing key corporate accounts.Account Executive – Beverage Alcohol
Brown-Forman Worldwide LLC · 2012 — 2021Oversaw premium beverage brands, including Jack Daniel’s, throughout the Greater Jakarta area, while fostering customer and partner relationships.Banquet Sales Manager / Senior Banquet Sales Executive
The Park Lane Jakarta · 2004 — 2012Handled portfolios for corporate, government, and private events, establishing long-lasting client relationships.
Skills & Expertise
Education
- D3 Hotel ManagementAkademi Pariwisata Trisakti · 1994 — 1998
- High SchoolSMA Triguna Jakarta · 1991 — 1994
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