Pham Q.
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About
Quynh A., an accomplished Marketing Executive, holds a Bachelor of Marketing from UEH - International School of Business and is certified with an IC3 Digital Literacy Certification and an IELTS score of 6.5. She has amassed substantial experience as a Brand Marketing Intern at AkzoNobel Vietnam, where she supported the planning and execution of marketing campaigns for the EasyClean line, optimized digital promotions, managed budgets, and orchestrated high-engagement social media initiatives, including a TikTok Megalive event that reached over 17 million views. Quynh leveraged her skills as a Channel Marketing Trainee at OPPO Vietnam to develop retailer communication plans and optimize product visibility across both digital and physical platforms. She has also led community management projects, driving content strategies for both company-led and participant-generated initiatives. Additionally, she demonstrated leadership skills as Head of the PR Team and Project Leader for various marketing campaigns, successfully expanding brand reach and engaging audiences effectively.
Experience
Channel Marketing Trainee
OPPO VIETNAM · 2025 — 2026Formulated communication strategies with key retailers to introduce new products and stimulate monthly sales. Oversaw the complete execution of campaigns through both online and offline retailer channels. Generated creative briefs and collaborated with in-house teams to produce campaign materials suited for retail platforms. Enhanced product and landing page content on retailer websites to underscore product unique selling propositions (USPs) while satisfying user needs. Managed retailer partnerships, monitoring brand visibility and assessing campaign effectiveness across various retailer channels.Brand Marketing Intern
AKZONOBEL VIETNAM · 2025 — 2025Assisted in the planning and implementation of brand communication activities for the EasyClean line, which included digital promotions and product activations. Coordinated with agencies to create and adapt marketing materials, ensuring product visibility across digital channels. Monitored timelines, invoices, and budget documentation for smooth execution in line with the marketing strategy. Played a role in the EasyClean Social Outreach Campaign, tracking its progress, evaluating proposals, and aiding in execution to fulfill creative and timing criteria. Developed creative briefs and gathered key data for updates and enhancements of the official Dulux website and landing pages for Dulux Ambiance AirFresh. Updated Technical Data Sheets (TDS) for Dulux and Maxilite Enamel paint lines to guarantee accuracy and compliance.Marketing Communication Member
STUDENT STARTUP PROJECT - “CÁI KIỂU” · 2024 — 2025Collaborated in a cross-functional team to develop and launch Cái Kiểu, a keychain brand inspired by everyday Vietnamese culture. Led copywriting and storytelling efforts for presentations and content, shaping the brand’s emotional narrative and connection to Vietnamese culture. Contributed to the core message's development and ensured coherence across all touchpoints, including social media and packaging. Assisted in content strategy planning and message effectiveness evaluation across various social platforms.Project Leader
LET'S ON AIR 2025: “HỘI NGUỒN” - KHƠI NGUỒN CHẤT VIỆT, KHỞI HỘI TINH HOA · 2024 — 2025Led the strategic planning and execution of the entire campaign, ensuring alignment with the organization’s mission and values. Managed a cross-functional organizing committee of over 50 members, overseeing timelines, operations, and coordination among teams. Acted as the main point of contact with stakeholders and partners, including sponsors and university administration. Directed financial planning and budgeting, maintaining transparency in fund usage and documentation. Supervised administrative tasks such as reporting and approval workflows.Head of PR Team
LET'S ON AIR 2024: “BEAT YÊU” · 2023 — 2024Developed and implemented a public relations strategy that included Email Marketing, Media Support, KOC/KOL engagement, and Content Seeding. Planned and executed PR activities to boost campaign visibility and audience engagement. Established and maintained relationships with media partners and opinion leaders. Coordinated communication initiatives and ensured consistency of messages across various channels.
Skills & Expertise
Education
- Bachelor of MarketingUEH - International School of Business · 2022 — 2026
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