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Pieter O. — Mid-Level Digital Marketing Project Manager from South Africa

Pieter O.

Mid-Level Digital Marketing Project Manager

South Africa 6+ years
Open to offersNew to Platform
Languages
English
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About

Pieter O. is a seasoned Marketing Strategist with extensive experience in digital marketing, financial services, SaaS, and automotive sectors in South Africa and internationally. At Coalition Technologies in Los Angeles, he managed B2B and B2C projects, leading conversion rate optimization and search engine optimization initiatives that increased organic traffic by 45% and qualified leads by 55%. He previously drove revenue growth and digital transformation at Oilgrow and facilitated sales channel expansion and supplier negotiations. As a project manager and business analyst at Nashua and ER24, Pieter optimized workflow and implemented cost-saving measures for corporate clients. His tenure at Standard Bank Africa included launching a credit card business unit, IT platform development, and product management for homeloans. Pieter holds an MBA and credentials in project management and Google Analytics.

Experience

  • Digital Marketing Project Manager

    Coalition Technologies · 2022 — Present
    Oversee elements of CRO & SEO development for various B2C and B2B companies, including Technical SEO, AB Testing to enhance key conversion funnels, and optimizing PPC landing pages. Introduced programmatic SEO, which led to an increase in organic traffic. Enhanced top Keyword profile through AIO search engine improvements and applied local SEO strategies on Google Business Profile to boost qualified leads. Review project scopes while considering business impacts and risks, ensuring alignment with monthly service hour budgets. Develop quarterly and annual digital marketing strategies.

  • Channel & Marketing Manager

    Oilgrow · 2020 — 2021
    Created strategies and carried out marketing and sales plans. Managed the launch of a new Shopify website and utilized CRO optimization tools to increase conversion rates, while executing Social Media Marketing and SEO campaigns. Set sales targets and maximized growth across various sales channels, including resellers and online retailers. Negotiated new agreements with retail groups and supplier contracts for bulk sales export.

  • Business Analyst Corporate Software (SAAS)

    Nashua · 2018 — 2019
    Conducted analysis of data, workflows, and sales processes, implementing actions that facilitated cost savings and increased revenue for corporate clients. Defined project requirements based on SAAS project milestones and communicated plans and insights to cross-functional teams to create thorough business proposals. Managed deliverables and implementation.

  • Business Development Manager

    Sanlam · 2017 — 2018
    Ensured the achievement of client portfolio objectives, particularly regarding compliance standards and sales value targets. Enhanced client acquisition for high-net-worth individuals through tailored solutions. Developed and executed business development initiatives and sales promotions in alignment with targets. Involved in recruitment and training of promising financial advisors.

  • Workplace Benefit Manager

    Old Mutual · 2014 — 2017
    Provided expert advice and comprehensive financial planning for corporate employees, focusing on risk cover products, insurance solutions, and retirement planning. Delivered top-tier investment products and platforms, while successfully conducting annual reviews and managing product upgrade schedules.

  • Project Management Consultant

    ER24 · 2014 — 2014
    Executed a competitor and industry analysis along with a qualitative research project. Developed a comprehensive business requirements strategy and presented an innovative plan leading to a new business model.

  • Director Operations

    RedE · 2012 — 2014
    Managed negotiations and contracts with clients and service providers, including major companies like Toyota and Volkswagen. Created and supervised operational processes and controls, and monitored financial ratios to enhance profitability. Ensured service delivery standards were consistently met, achieving high client satisfaction scores.

  • Head of Product

    Standard Bank Africa · 2010 — 2012
    Led the establishment of a new credit card Business Unit, overseeing all aspects of sales, service, credit management, and collections. Driven by effective financial and marketing strategies that positively impacted the home loan book. Conducted research to develop new product concepts and managed IT platform maintenance and development projects.

  • Product Manager Homeloans

    Standard Bank Africa · 2008 — 2010
    Responsible for financial management and budget processes related to new business operations. Developed strategic initiatives to raise market awareness through key external campaigns, resulting in growth in various countries. Involved in product and system training as well as IT enhancement project management.

Skills & Expertise

Digital MarketerDigital MarketingSEO – Search Engine OptimizationMarketing AnalyticsProject ManagementSalesProduct Optimization

Education

  • MBA
    University of Hull, UK · — — 2002
  • Bachelor Honors - Business Communications
    University of Johannesburg · — — 1997
  • Bachelor - Business Communications
    University of Johannesburg · — — 1995

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