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Polello M. — Senior Digital Marketing Consultant from South Africa

Polello M.

Senior Digital Marketing Consultant

South Africa 6+ years
Open to offersNew to Platform
Languages
English
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About

Polello M. is a seasoned Strategic Communications Specialist with over six years of experience in social media strategy, campaign management, and content development. He has worked extensively as a Digital Marketing Consultant, crafting and executing SEO-optimized campaigns for international brands. He delivers targeted website content for clients across various US sectors, integrating SEO structures to enhance visibility and user engagement. Polello manages full-scale social media campaigns, including the Government Communication and Information System G20 initiative, collaborating cross-functionally to drive creative alignment and content effectiveness. He also provides digital marketing consulting to small businesses, conducts social media audits, and optimizes brand messaging for diverse platforms. Additionally, Polello engages in content strategy development for B2B SaaS markets and has contributed to the successful rebranding and market launch of Bavaria Smalt in Kenya as a social strategist. He uses tools like HubSpot and Meta Suite to analyze performance data for strategy refinement.

Experience

  • SEO Content Writer

    Aloha Life · 2025 — Present
    Write SEO-optimised website content for multiple US clients across various sectors. Conduct keyword research and incorporate SEO structure, search intent, and ranking requirements into all content. Produce clear, accurate web copy that enhances visibility, traffic, and user experience.
  • Digital Marketing Consultant & Social Strategist

    Human Social · 2025 — Present
    Provide consulting support for content ideation, calendar planning, and social media strategy across client accounts. Optimise brand messaging across channels to align with platform-specific and audience-specific needs.
  • Social Media & Content Strategy Consultant

    Simply Black Media · 2025 — 2025
    Create targeted content on Instagram and Facebook to increase product awareness. Monitor trends and adjust visual and written content to enhance reach and relevance. Utilize Buffer for scheduling campaigns and maintaining brand presence.
  • Copywriter & Social Content Manager

    Simply Black Media · 2024 — 2025
    Edit manuscripts and optimise long-form content for tone, clarity, and engagement. Ensure voice consistency across web, email, and social content.
  • Content Marketing Manager

    Kwery UK · 2023 — 2024
    Manage integrated content marketing strategies targeting B2B SaaS audiences. Develop SEO-driven articles, blog posts, and email sequences aligned with employer branding and sales goals. Collaborate with internal teams to ensure message alignment across touchpoints.
  • Social Media Strategist

    Mohurutse Jewellery · 2023 — 2023
    Develop social media strategies that enhance author visibility and engagement. Create focused copy, video scripts, and content calendars that align with strategic marketing goals.
  • Events & Marketing Coordinator (Consultant)

    Public Relations Institute of Southern Africa (PRISA) · 2022 — 2022
    Collaborate with the national team to plan and execute the 2022 PRISM Awards ceremony, supporting campaign content, media outreach, and sponsor engagement.
  • Editorial Specialist & Social Media Coordinator

    Paul Martin Books · 2022 — 2022
    Draft press releases and author published articles. Provide marketing and admin support to improve event visibility and attendance.
  • Copywriting & Marketing Intern

    YFM (Youth FM) · 2018 — 2018
    Create written content and promotional copy for on-air and digital platforms. Support the marketing team with copywriting, audience research, and promotional scripting.
  • Business Development Consultant & Executive Assistant

    Emergence Growth · 2016 — 2018
    Build and manage new client relationships while streamlining sales activities using CRM tools like Pipedrive. Collaborate on marketing initiatives focused on leadership and coaching.

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