Pooja R.
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformAbout
Pooja R. is a digital marketing and HR professional with an MBA in Marketing and Human Resources from Savitribai Phule Pune University and a BSc in Computer Science. With over 4 years of experience in the education sector and HR tech domain, she has effectively managed paid campaigns using Meta Ads, Google Ads, The Trade Desk, and Pinterest Ads at Scholartude Education Academy, optimizing SEO performance and executing A/B tests for improved campaign metrics. Pooja has implemented audience segmentation, pixel tracking, event tracking, and utilized Google Analytics for performance analysis and reporting. Previously, at SuccessR HR Tech Pvt Ltd., she drove audience engagement through live digital sessions and leveraged market analysis tools to support targeted business strategies. Her background also includes sales and marketing experience with Unschool, where she developed campaigns and conducted competitor analysis to drive growth and client retention.
Experience
Digital Marketing
Scholartude Education academy · 2022 — PresentManaged and optimized paid advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads, The Trade Desk (TTD), and Pinterest Ads. Developed full-funnel strategies encompassing awareness, consideration, and conversion. Created segmented audiences utilizing custom audiences, lookalike audiences, and remarketing techniques. Executed keyword targeting in Google Search & Display to enhance CTR and conversion rates. Implemented tracking solutions like pixel tracking and conversion APIs for accurate performance measurement. Conducted A/B testing on creatives, copy, landing pages, and targeting parameters to optimize campaign effectiveness. Analyzed performance data through Google Analytics and other dashboards to extract actionable insights. Collaborated with creative teams to produce effective ad content and messaging. Managed budget allocation and pacing to maximize campaign outcomes.Digital Marketing Intern
SuccessR HR Tech Pvt Ltd. · 2021 — 2021Coordinated and planned live sessions and virtual events using digital platforms to enhance audience engagement. Employed data-driven tools to evaluate market trends and customer behavior, aiding in strategic business decisions. Addressed customer needs with tailored solutions to improve client satisfaction and retention. Contributed to customer base expansion through targeted telemarketing initiatives. Fostered client loyalty through personalized solutions and proactive communication.Sales and Marketing Intern
Unschool · 2020 — 2021Formulated and executed sales and marketing strategies aimed at driving revenue and increasing market presence. Established strong relationships with clients to enhance customer retention and stimulate repeat business. Conducted thorough market research and competitor analysis to identify new opportunities and refine campaign approaches.
Skills & Expertise
Education
- Master of Business Administration (MBA) with Specialization in Marketing and Human ResourcesSavitribai Phule Pune University · — — 2022
- Bachelor of Science (BSc) in Computer ScienceShivaji Science College, RTMNU Nagpur · — — 2020
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