Priscilla Y.
Mid-Level Digital Marketing Strategist
Open to offersNew to PlatformAbout
Priscilla Y., a dedicated marketing professional based in Accra, Ghana, has over three years of experience in the dynamic field of marketing, specializing in campaign planning and execution, brand management, and digital strategy. As a Digital Strategist at PSG Media, she is at the helm of crafting and implementing integrated digital marketing strategies that traverse social and paid media platforms. Her role is marked by her keen ability to analyze campaign performance metrics and translate data into actionable insights, thereby enhancing campaign effectiveness and ensuring high ROI. Previously, at PG Communications, she honed her skills as a Junior Copywriter & Marketing Communication Strategist, where she supported marketing initiatives across various channels, developed compelling campaign messages, and collaborated with creative teams to maintain consistent brand messaging. Her academic journey includes an MSc in Digital Marketing in progress at the Ghana Communication Technology University and a Bachelor of Education from the University of Cape Coast. Recognized for her creative excellence, she was awarded the Best Creative Worker at PG Group in 2024.
Experience
Digital Strategist (Junior)
PSG Media · 2025 — PresentLead the planning and execution of integrated digital marketing strategies across social and paid media channels. Develop monthly and campaign-based content strategies that align with brand objectives and business goals. Analyze campaign performance metrics to generate actionable insights aimed at improving ROI. Coordinate with creative, media, and account teams to deliver cohesive multi-channel campaigns. Prepare performance reports and present data-driven recommendations to clients and stakeholders. Conduct audience research to build customer personas that inform targeting and messaging strategies.Junior Copywriter & Marketing Communication Strategist
PG Communications · 2023 — 2025Assisted in the planning and execution of integrated marketing campaigns spanning both digital and traditional (ATL/BTL) channels. Developed campaign concepts, messaging frameworks, and creative briefs consistent with the overall brand strategy. Worked collaboratively with designers, account managers, and strategists to ensure the delivery of cohesive, on-brand campaigns. Conducted market and audience research to guide campaign messaging and creative direction. Managed content calendars to maintain consistent brand publishing across all platforms. Contributed to campaign presentations, pitches, and client proposals focused on new business opportunities. Monitored campaign performance and provided insights for continuous improvement. Supported social media strategy and community engagement efforts.English Tutor
Wesley Grammar Senior High School · 2022 — 2023Developed strong communication, planning, and people management skills within a structured teaching environment. Enhanced attention to detail and analytical thinking through the creation of lesson plans and performance assessments.
Skills & Expertise
Education
- Bachelor of Education (Arts) – English, Education & ReligionUniversity of Cape Coast · 2018 — 2022
- West African Senior School Certificate ExaminationAmaniampong Senior High School · 2014 — 2017
- Master of Science in Digital MarketingGhana Communication Technology University
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