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priyanka K. — Senior Digital Content Marketing Specialist from India

priyanka K.

Senior Digital Content Marketing Specialist

India 3-6 years
Open to offersNew to Platform
Languages
EnglishHindi
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About

Priyanka K. is a seasoned Content Creator, Copywriter & Marketer with over 8 years of specialized experience in the creation, scripting, and marketing of digital content for audiences across the entertainment, lifestyle, B2B, fintech, and consumer sectors. At Buffalo Soldiers, she crafted TVCs, SFVs, and DVCs for brands like Paytm, PaisaBazaar, First Games, and BathXpert, transforming client briefs into impactful storytelling that met marketing objectives. Her tenure at Payworld saw her spearhead campaign management, driving branded video content from concept through distribution on YouTube, Facebook, Instagram, WhatsApp, and Telegram. Priyanka leveraged social media optimization and creative scriptwriting to boost YouTube engagement by 50%, employing tools such as Adobe Premiere, Filmora, Canva, and Audacity. With hands-on roles as an Anchor, Vlogger, and Assistant Producer, she managed end-to-end content production, delivered live fashion vlogs, and led audience growth through targeted video series that measurably increased engagement and retention rates.

Experience

  • CREATIVE SCRIPT WRITER

    Buffalo Soldiers · 2025 — Present
    Developed TVCs, SFVs, and DVCs scripts for brands such as Paytm, PaisaBazaar, First Games, and BathXpert. Transformed client briefs into storytelling that aligned with creative and marketing requirements. Partnered with design and production to prepare SFVs scripts tailored for social media platforms.

  • MARKETER & CONTENT CREATOR

    Payworld · 2019 — 2025
    Directed the full process for video projects, from concept through performance analysis, collaborating across departments to deliver branded content campaigns. Maintained multi-platform content calendars for YouTube, Facebook, Instagram, WhatsApp, and Telegram, ensuring a cohesive brand identity. Utilized Adobe Premiere, Filmora, Canva, and Audacity to edit, publish, and optimize video content, with attention to enhancing reach and retention. Applied campaign metrics to refine creative approaches, adjusting for improved engagement and click-through rates.

  • CONTENT CREATOR

    Indiarush · 2018 — 2018
    Produced and delivered live fashion Vlogs on YouTube and Facebook, managing activities such as trend research, scripting, filming, and post-production. Ensured content matched audience interests and fashion trends to support higher viewer interaction.

  • ASSISTANT PRODUCER & ANCHOR

    Anjan TV · 2017 — 2018
    Oversaw lifestyle entertainment segments airing during prime-time television, coordinating editorial scheduling, production crews, and post-edit processes. Provided scripting and research for travel and lifestyle projects, and delivered fashion Vlogs to support seasonal marketing.

Skills & Expertise

CopywriterShort-Form Video and Social MediaSocial Media Marketingvideo presenterContent CreationContent Writer

Education

  • Masters in Mass Communication
    Guru Jambeshwar university · 2018 — 2020
  • Bachelors in Mass Communication
    Sharda University · 2013 — 2016

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