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Purity M. — Mid-Level Social Media Manager from Kenya

Purity M.

Mid-Level Social Media Manager

Kenya 3-6 years
Open to offersNew to Platform
Languages
English
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About

Purity K. is an experienced Social Media Manager and Public Relations Specialist based in Nairobi, Kenya, with over four years of expertise developing and executing digital strategies for SMEs and corporate clients across industries such as travel, news media, and digital marketing. At Herna Socials and LABUSA, Purity drove measurable audience growth and brand engagement through content creation, detailed analytics tracking, and data-driven optimization of social campaigns. Her hands-on work included managing social platforms, creating reels, carousels, paid ads, and performance reports tailored to client objectives. In prior roles at Aslan Adventure Tours & Travel Ltd and The Carlstic Group Ltd, Purity managed brand communication, press releases, and PR campaigns, as well as online community engagement and SEO article production. She brings strong proficiency in tools such as Meta Business Suite, Google Analytics, Canva, and Hootsuite.

Experience

  • Social Media Manager

    Herna Socials · 2024 — Present
    Designed and implemented monthly social media strategies that aligned with client objectives. Created engaging content such as reels, carousels, and captions. Planned and optimized paid social media ads to enhance reach and lead generation. Monitored analytics and compiled in-depth performance reports. Facilitated community engagement through prompt responses to comments and messages.

  • Social Media Manager

    LABUSA · 2024 — 2024
    Oversaw social media platforms while planning and executing content calendars for varied audiences. Enhanced follower growth and engagement by leveraging trending content. Collaborated with remote teams to maintain brand consistency and adjusted posting schedules based on analytic reviews.

  • Marketing Manager

    Aslan Adventure Tours & Travel Ltd · 2023 — 2023
    Directed digital marketing strategies to advertise travel packages and tours. Cultivated increased online inquiries and bookings through targeted marketing campaigns. Managed brand positioning across digital platforms while developing promotional content, tracking campaign performance, and refining strategies for better ROI.

  • Public Relations Account Manager

    The Carlstic Group Ltd · 2022 — 2022
    Handled PR accounts and assisted in strategic brand communications. Composed and distributed press releases to media agencies. Generated blogs and social media content along with SEO articles. Coordinated media relations and facilitated client communications, ensuring brand messaging remained consistent across platforms.

  • Public Relations Intern

    Uzalendo News · 2021 — 2021
    Drafted press releases and aided in news reporting. Supported media monitoring and tracking of coverage. Assisted with the management of social media content and posting schedules. Conducted research for PR campaigns and contributed to branding and outreach efforts.

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